外贸"新三样"如何通过全天候VGM和谷歌竞价成为海外市场新宠？
外贸"新三样"如何通过全天候VGM和谷歌竞价成为海外市场新宠？
How China's "New Three" Export Products Become Global Favorites Through 24/7 VGM and Google Ads?
【河南日报网】5月23日，德国斯图加特2023欧洲电池展及电动车科技展上，多氟多新能源科技有限公司以全场最大展位惊艳亮相，展示其锂电池产品，吸引众多国际买家关注。
【Henan Daily】On May 23 at the 2023 European Battery Show and Electric Vehicle Technology Exhibition in Stuttgart, Germany, Do-Fluoride New Energy Technology Co. captivated global buyers with its lithium battery products at the largest exhibition booth.
自2022年以来，中国电动汽车、光伏产品和锂电池组成的"外贸新三样"出口呈现爆发式增长。郑州海关数据显示：
- 2022年河南"新三样"出口63亿元，同比增长83%
- 2023年前4个月同比增长124%
Since 2022, China's "New Three" export products (EVs, PV products, and lithium batteries) have experienced explosive growth. Zhengzhou Customs data shows:
- 2022 Henan exports: ¥6.3 billion, +83% YoY
- Jan-Apr 2023: +124% YoY
全天候VGM服务助力外贸企业
24/7 VGM Services Boost Exporters
上汽乘用车郑州分公司关务主管刘岩表示："通过全天候VGM（Verified Gross Mass）服务和精准的谷歌竞价推广，我们的电动汽车出口效率提升40%，订单已排至一个月后。"
SAIC Motor Zhengzhou branch customs supervisor Liu Yan noted: "24/7 VGM services and targeted Google Ads have improved our EV export efficiency by 40%, with orders booked solid for the next month."
谷歌竞价推广打开全球市场
Google Ads Open Global Markets
多氟多新能源总经理许飞透露："我们通过谷歌搜索广告和展示广告网络，精准触达欧洲新能源采购商，2023年出口额预计增长8倍。"
Do-Fluoride GM Xu Fei revealed: "Google Search and Display Network ads help us precisely reach European new energy buyers, with 2023 exports projected to grow 8-fold."
外贸数字化转型关键策略
Key Digital Strategies for Export Transformation
河南对外贸易高质量发展研究院曹亚军教授建议外贸企业：
- 建立多语言独立站+谷歌SEO优化
- 运用Google Ads精准定位海外买家
- 通过VGM等数字化工具提升物流效率
Professor Cao Yajun from Henan Foreign Trade Research Institute recommends exporters:
- Build multilingual websites with Google SEO
- Use Google Ads for precise buyer targeting
- Adopt digital tools like VGM to optimize logistics
行业洞察：河南省正通过引进比亚迪、宁德时代等龙头企业，结合数字化营销和智能物流，打造"新三样"全产业链生态体系。
Industry Insight: Henan is building a complete "New Three" industrial chain by attracting leaders like BYD and CATL, combined with digital marketing and smart logistics solutions.
