2024黑五大促攻略：TikTok for Business助力电商商家实现销量突破
2024黑五大促攻略：TikTok for Business助力电商商家实现销量突破
2024 Black Friday Guide: How TikTok for Business Helps E-commerce Sellers Achieve Sales Breakthroughs
第四季度是全球电商市场的黄金销售期，黑色星期五、圣诞节等节日为商家带来巨大商机。根据Adobe Analytics数据，2023年黑五当天线上消费额达98亿美元，同比增长7.5%。
Q4 is the golden sales period for global e-commerce, with holidays like Black Friday and Christmas bringing huge business opportunities. According to Adobe Analytics, online spending on Black Friday 2023 reached $9.8 billion, up 7.5% year-on-year.
TikTok：从种草到转化的营销闭环
TikTok: Marketing Closed Loop from Discovery to Conversion
TikTok调研显示：
• 78%用户通过视频获取购物灵感
• 83%用户会在黑五消费
• 59%用户会进行购物分享
TikTok research shows:
• 78% users get shopping inspiration from videos
• 83% users will shop on Black Friday
• 59% users will share their purchases
三阶段营销策略
Three-Phase Marketing Strategy
1. 预热期（10-11月）
• 商品测试与素材储备
• 使用#Blackfriday等热门标签
1. Warm-up Phase (Oct-Nov)
• Product testing and material preparation
• Use popular hashtags like #Blackfriday
2. 爆发期（黑五当周）
• 加大广告投放力度
• 结合达人营销
2. Peak Phase (Black Friday Week)
• Increase ad investment
• Collaborate with influencers
3. 返销期（12月）
• 延续爆品热度
• 提高复购率
3. After-sales Phase (Dec)
• Maintain hot product momentum
• Improve repurchase rate
成功案例
Success Cases
• Sweet Furniture：黑五GMV达1200万美元，成为TikTok Shop家居类第一
• 某塑身衣品牌：使用Product GMV Max工具，店铺跃升至美国GMV TOP1
• Sweet Furniture: Achieved $12M GMV on Black Friday, becoming No.1 in TikTok Shop home category
• A shapewear brand: Using Product GMV Max tool, the store rose to US GMV TOP1
TikTok for Business提供完整的黑五营销解决方案，包括市场洞察、运营手册、营销产品和内容资源，帮助商家实现销售目标最大化。
TikTok for Business provides complete Black Friday marketing solutions, including market insights, operation manuals, marketing products and content resources to help sellers maximize sales goals.
