东南亚跨境电商热销产品指南及沧州谷歌推广解决方案
外贸新趋势：跨境电商小额批发模式破解外贸寒冬
New Trend in Foreign Trade: Cross-border Small Wholesale Model Breaks the Winter of Foreign Trade
当前全球外贸环境正经历深刻变革：订单碎片化、交易线上化趋势明显。受疫情影响，传统外贸转型已成必然选择。
The global foreign trade environment is undergoing profound changes: the trend of fragmented orders and online transactions is obvious. Affected by the pandemic, the transformation of traditional foreign trade has become inevitable.
跨境电商逆势增长：
Cross-border e-commerce grows against the trend:
• 中国跨境电商进出口5年增长近10倍
• China's cross-border e-commerce imports and exports have grown nearly 10 times in 5 years
• 2021年规模达1.92万亿，增长18.6%
• The scale in 2021 reached 1.92 trillion, an increase of 18.6%
小额批发模式解析
Analysis of Small Wholesale Model
什么是小额批发？
What is small wholesale?
小额批发是介于批发和零售之间的新型销售模式，具有：
Small wholesale is a new sales model between wholesale and retail, with:
• 订单碎片化
• Fragmented orders
• 交易线上化
• Online transactions
• 高复购率
• High repurchase rate
• 低风险高利润
• Low risk and high profit
独立站小额批发三大优势
Three Advantages of Small Wholesale on Independent Websites
1. 成本优势
1. Cost advantage
• 无平台抽佣（如Etsy佣金已涨至6.5%）
• No platform commission (e.g. Etsy commission has risen to 6.5%)
• 自主性高，利润空间大
• High autonomy and large profit margin
2. 数据价值
2. Data value
• 掌握客户完整信息
• Master complete customer information
• 支持精准营销
• Support precision marketing
• 预测爆款产品
• Predict popular products
3. 客户沉淀
3. Customer retention
• 避免平台低价竞争
• Avoid low-price competition on platforms
• 提高客户粘性
• Improve customer stickiness
• 减轻库存压力
• Reduce inventory pressure
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Special attention for Cangzhou enterprises: We provide professional Google Ads services to help Cangzhou foreign trade enterprises expand overseas markets!
东南亚热销产品推荐：
Recommended best-selling products in Southeast Asia:
• 家居用品
• Household products
• 电子产品配件
• Electronic accessories
• 时尚饰品
• Fashion accessories
• 母婴用品
• Maternal and child products
Ueeshop专注外贸建站12年，为跨境电商B2C和出口贸易B2B提供专业解决方案，助力中国商品走向世界！
Ueeshop has been focusing on foreign trade website construction for 12 years, providing professional solutions for cross-border e-commerce B2C and export trade B2B, helping Chinese products go global!