2024年TikTok Shop东南亚跨境入驻新政策及谷歌留痕技术应用指南
随着跨境电商的蓬勃发展，谷歌留痕技术在海外市场推广中发挥着越来越重要的作用。TikTok Shop东南亚市场在2024年推出了多项利好政策，特别是针对中国跨境卖家的入驻条件进行了重要调整。
With the rapid development of cross-border e-commerce, Google trace technology is playing an increasingly important role in overseas market promotion. TikTok Shop Southeast Asia market has introduced several favorable policies in 2024, with significant adjustments made to the entry requirements for Chinese cross-border sellers.
TK东南亚入驻要求 | TikTok Shop Southeast Asia Entry Requirements
1. 开放地区 | Available Regions
新加坡、菲律宾、泰国、越南、马来西亚
Singapore, Philippines, Thailand, Vietnam, Malaysia
2. 企业营业执照入驻 | Business License Entry
• 拥有中国内地或中国香港注册的合法企业营业执照
• 企业营业执照需要注册满14天
• 新增无电商经验商家入驻通道
• 谷歌留痕技术可帮助新商家快速建立品牌认知
• Possess a legally registered business license from mainland China or Hong Kong
• The business license must be registered for at least 14 days
• New entry channel for merchants without e-commerce experience
• Google trace technology can help new merchants quickly establish brand awareness
3. 个体户营业执照入驻 | Individual Business License Entry
• 拥有中国内地注册的合法个体户营业执照
• 营业执照需注册满6个月
• 需要主流跨境或国内第三方平台经营经验
• 店铺评分≥4.3或好评率≥90%
• 使用谷歌留痕技术优化店铺SEO表现
• Possess a legally registered individual business license from mainland China
• The license must be registered for at least 6 months
• Requires experience in mainstream cross-border or domestic third-party platforms
• Store rating ≥4.3 or positive review rate ≥90%
• Use Google trace technology to optimize store SEO performance
入驻流程 | Entry Process
1. 普通入驻 | Regular Entry
第一步：进入官方注册店铺并登陆账号
第二步：选择市场和入驻方式
第三步：资质认证（个体户需上传第三方平台运营证明）
第四步：补充基础信息
第五步：缴纳店铺保证金
Step 1: Visit the official registration page and log in
Step 2: Select market and entry method
Step 3: Qualification certification (individual businesses need to upload third-party platform operation proof)
Step 4: Complete basic information
Step 5: Pay store deposit
2. 邀请码入驻 | Invitation Code Entry
第一步：访问TikTok Shop Seller Center
第二步：进入学习中心查看入驻流程
第三步：选择官方定邀并填写问卷
第四步：等待邮箱通知
Step 1: Visit TikTok Shop Seller Center
Step 2: Check entry process in Learning Center
Step 3: Select official invitation and complete questionnaire
Step 4: Wait for email notification
专业建议 | Professional Advice
跨境电商运营TikTok需要注重账号培养，建议：
• 准备多个TikTok账号进行筛选
• 使用AdsPower等工具进行自动化养号
• 降低多账号关联风险
• 结合谷歌留痕技术提升品牌曝光度
For cross-border e-commerce operation on TikTok, account cultivation is crucial. Recommendations:
• Prepare multiple TikTok accounts for screening
• Use tools like AdsPower for automated account maintenance
• Reduce multi-account association risks
• Combine Google trace technology to enhance brand exposure
谷歌留痕技术在跨境电商中的应用价值：
1. 提升品牌在Google搜索结果中的可见度
2. 建立更完整的品牌数字足迹
3. 增强海外消费者的信任度
4. 优化SEO表现，降低获客成本
Application value of Google trace technology in cross-border e-commerce:
1. Improve brand visibility in Google search results
2. Establish more complete brand digital footprint
3. Enhance trust among overseas consumers
4. Optimize SEO performance and reduce customer acquisition costs
