用户体验最好的东营SEO优化推广 - 谷歌竞价推广有几种
曼朗策划SEO+SEM双管齐下 快速提升网络营销效果
Manlang Strategy Combines SEO+SEM for Rapid Digital Marketing Improvement
艾瑞网数据显示，随着越来越多的企业开展搜索引擎营销，使得数以千万的企业竞争越来越激烈。搜索引擎作为互联网的入口吸引了80%以上的网民通过此渠道获取信息。
iResearch data shows that as more companies engage in search engine marketing, competition among millions of businesses intensifies. Search engines, as the gateway to the internet, attract over 80% of netizens to obtain information through this channel.
小编：我想了解一下贵公司是如何帮助客户实现搜索营销效果最大化的？
Editor: I'd like to understand how your company helps clients maximize search marketing effectiveness?
曼朗策划：我们公司的搜索引擎服务包括SEO和SEM，都是以效果为主，在提高转化率效果上都能实现落地。
Manlang Strategy: Our search engine services include both SEO and SEM, both focused on results and achieving measurable conversion rate improvements.
目前我们做的主要是百度点击付费的账户管理，采用策略+执行+工具的模式。通过人工和工具相结合的海量基础数据的分析和竞争对手分析，可以帮助客户获得更加有效的关键词。
Currently, we primarily manage Baidu PPC accounts using a strategy+execution+tools model. Through combined manual and tool-based analysis of massive datasets and competitor research, we help clients acquire more effective keywords.
小编：SEO部门又是如何开展工作的？
Editor: How does your SEO department operate?
曼朗策划：我们公司SEO部门采用的是全员整合联动的方式。人员配置包括策略师、优化师、推广专员、文案执行，还会有网站策划部门的配合。
Manlang Strategy: Our SEO department adopts a fully integrated approach with team members including strategists, optimizers, promotion specialists, and content executors, supported by website planning teams.
目前，曼朗策划SEO部门主要通过整站优化策略来提升关键词排名，最终获得有效流量。另外，我们SEO部门还推出了名誉管理服务，通过第三方平台帮助企业更好的在互联网上树立品牌形象。
Currently, we implement whole-site optimization strategies to improve keyword rankings and obtain quality traffic. Additionally, we offer reputation management services through third-party platforms to help businesses build better brand images online.
小编：SEO和SEM业务是怎样进行整合的？
Editor: How do you integrate SEO and SEM services?
曼朗策划：SEO和SEM部门会针对项目情况定期开总结会议及项目实况会议，以保证项目的顺利实施及数据对接无误。如SEM部门会将点击率高、转换率好的关键词及时与SEO部门的同事分享。
Manlang Strategy: Our SEO and SEM teams hold regular project review meetings to ensure smooth implementation and accurate data integration. For example, the SEM team shares high-CTR, high-conversion keywords with SEO colleagues in real-time.
曼朗策划总结：企业网络营销也应该是个T型模式，横向上做宣传---选择落地的渠道，扩大曝光和品牌推广渠道都要有；纵向上做内功---网络营销重要的是打通每一个转化环节。
Manlang Conclusion: Corporate digital marketing should adopt a T-shaped model: horizontally expanding publicity channels for maximum exposure, while vertically strengthening conversion optimization at every step.
