亚马逊站外推广终极指南：从Google SEM到社交媒体营销
亚马逊站外推广终极指南：从Google SEM到社交媒体营销
The Ultimate Guide to Amazon Off-Site Promotion: From Google SEM to Social Media Marketing
作为亚马逊卖家，除了站内推广，站外推广同样重要。因为它能覆盖更广泛的受众群体，快速提升品牌曝光度。本文将为您详细介绍各种有效的亚马逊站外推广渠道。
As an Amazon seller, in addition to on-site promotion, off-site promotion is equally important. It can reach a wider audience and quickly increase brand exposure. This article will provide you with detailed information about various effective Amazon off-site promotion channels.
一、搜索引擎营销 (SEM)
1. Search Engine Marketing (SEM)
这类广告更适合独立站或品牌官网的卖家。
This type of advertising is more suitable for sellers with independent websites or brand official websites.
（一）Google广告
(1) Google Ads
Google覆盖全球超过80%的互联网用户，是企业海外推广的首选平台。卖家可以选择Google付费广告或者网盟广告。
Google covers more than 80% of global internet users and is the preferred platform for international business promotion. Sellers can choose Google paid ads or display network ads.
（二）Yahoo原生广告
(2) Yahoo Native Ads
将广告植入Yahoo新闻资讯中，点击率高，转化效果良好。
Ads embedded in Yahoo news content have high click-through rates and good conversion effects.
（三）Bing广告
(3) Bing Ads
必应已成为北美地区第二大搜索引擎，是亚马逊北美站卖家的理想选择。
Bing has become the second largest search engine in North America, making it an ideal choice for Amazon North American sellers.
二、优惠券和促销网站
2. Coupon & Deal Websites
这些网站是大多数卖家比较喜欢的站外推广渠道，效果明显且周期短。
These websites are popular off-site promotion channels for most sellers, with obvious effects and short cycles.
（一）Coupon站
(1) Coupon Sites
适合做品牌的卖家，常见的Retailmenot站允许免费提交Coupon。
Suitable for brand sellers, common Retailmenot sites allow free coupon submissions.
（二）Deal站
(2) Deal Sites
美国知名的Amazon Deal网站包括：
Well-known Amazon Deal websites in the US include:
- Slickdeals：需要亚马逊账号Feedback在1000以上
- Slickdeals: Requires Amazon account Feedback above 1000
- Kinja deals：产品评分最好不低于4.2分
- Kinja deals: Product rating should preferably not be lower than 4.2
- Vipon：收取商品销售价15%的佣金
- Vipon: Charges 15% commission on product sales
- Deal New：适合中小卖家和新手卖家
- Deal New: Suitable for small and medium sellers and beginners
三、社交媒体营销
3. Social Media Marketing
包括Facebook、Instagram、Twitter、YouTube等平台。
Including platforms such as Facebook, Instagram, Twitter, and YouTube.
（一）Facebook营销
(1) Facebook Marketing
可以选择目标客户的年龄、性别、兴趣等精准投放广告。
You can choose target customers' age, gender, interests, etc. for precise ad placement.
（二）Instagram营销
(2) Instagram Marketing
以图片和短视频传播为主，需要以品牌名字注册账号。
Mainly based on image and short video communication, requires registration with brand name.
（三）YouTube营销
(3) YouTube Marketing
可以联系KOL达人进行产品测评或中插广告推广。
You can contact KOLs for product reviews or mid-roll ad promotions.
四、EDM邮件营销
4. EDM Email Marketing
通过发送促销邮件吸引站外流量，促进买家二次购买。
Attract off-site traffic by sending promotional emails to promote repeat purchases.
何时适合做站外推广？
When is the Best Time for Off-Site Promotion?
- 新品上架时
- When launching new products
- 站内广告效果不佳时
- When on-site ads perform poorly
- 亚马逊销售旺季时
- During Amazon peak sales seasons
- 清理库存商品时
- When clearing inventory
