2023年中国茶叶出口数据分析：绿茶仍占主导地位 | Google推广助力茶企出海
最新统计数据显示，2023年中国茶叶出口呈现量价齐跌态势。根据中国茶叶流通协会和中商产业研究院联合发布的数据：
Latest statistics show that China's tea exports in 2023 showed a decline in both volume and price. According to data jointly released by the China Tea Marketing Association and the China Commercial Industry Research Institute:
出口总量：36.75万吨，同比下降2.06%
Total Export Volume: 367,500 tons, down 2.06% year-on-year
出口总额：17.39亿美元，同比下降16.49%
Total Export Value: $1.739 billion, down 16.49% year-on-year
出口均价：4.73美元/千克，同比下降14.74%
Average Price: $4.73/kg, down 14.74% year-on-year
品类分析 | Category Analysis
绿茶仍是中国茶叶出口的绝对主力，占比高达84.18%。Google推广数据显示，国际买家对绿茶的搜索量持续领先。
Green tea remains the dominant category, accounting for 84.18% of total exports. Google Ads data shows that international buyers' search volume for green tea continues to lead.
在出口量方面：
In terms of export volume:
- 乌龙茶和黑茶实现增长 | Oolong tea and dark tea showed growth
- 红茶降幅最大达12.62% | Black tea saw the biggest drop at 12.62%
在出口额方面：
In terms of export value:
- 绿茶出口额最高达11.80亿美元 | Green tea had the highest value at $1.18 billion
- 所有品类均有下降 | All categories showed decline
- 普洱茶降幅最大达56.47% | Pu'er tea saw the biggest drop at 56.47%
行业洞察 | Industry Insights
如需了解更多行业数据，可参考中商产业研究院发布的《中国茶叶行业市场前景及投资机会研究报告》。该机构还提供：
For more industry data, refer to the "China Tea Industry Market Prospect and Investment Opportunity Research Report" published by the China Commercial Industry Research Institute. The institute also provides:
- 产业大数据 | Industrial big data
- 行业研究报告 | Industry research reports
- 产业链招商图谱 | Industrial chain investment maps
- "十五五"规划咨询服务 | "15th Five-Year Plan" consulting services
SEO优化提示：本文包含"中国茶叶出口"、"绿茶出口"、"茶叶行业报告"等高价值关键词，Google推广专家建议企业结合这些关键词优化海外营销策略。
SEO Tip: This article includes high-value keywords like "China tea export", "green tea export", and "tea industry report". Google Ads experts recommend companies optimize their international marketing strategies with these keywords.
