谷歌留痕：为何苏州谷歌竞价推广效果不佳？亚马逊POST新策略解析
苏州谷歌竞价推广效果分析 | Suzhou Google Ads Performance Analysis 对于苏州地区的企业而言，谷歌竞价推广(Goolge Ads)仍然是获取国际客户的有效渠道。经过十年以上的广告推广实践，我们发现： For businesses in Suzhou, Google Ads remains an effective channel to acquire international clients. Based on 10+ years of advertising experience, we found: 优势：精准定位海外客户、按点击付费模式可控、多语言广告支持 Advantages: Precise targeting of overseas clients, controllable CPC model, multilingual ad support 挑战：竞争日益激烈、需要专业优化团队、本地化落地页要求高 Challenges: Increasing competition, requires professional optimization team, high localization requirements for landing pages 亚马逊POST功能重大更新 | Amazon POST Feature Major Updates 亚马逊POST是针对品牌卖家推出的重要营销工具，最新变化包括： Amazon POST is a key marketing tool for brand sellers, with recent updates including: 1. 使用门槛降低 不再需要品牌旗舰店，直接通过广告平台即可发布 1. Lower Threshold No longer requires Brand Store, can be published directly through Ads platform 2. 管理更便捷 集中管理品牌旗舰店、POST和其他广告活动 2. Easier Management Centralized management of Brand Store, POST and other ad campaigns 亚马逊POST核心价值 | Amazon POST Core Values • 提升品牌曝光度 - 展示给更多潜在消费者 • Increase Brand Exposure - Show to more potential customers • 促进用户互动 - 解答问题，建立信任 • Enhance User Engagement - Answer questions, build trust • 提高转化率 - 增加产品页面访问量 • Boost Conversion Rate - Increase product page visits POST使用注意事项 | POST Usage Guidelines 1. 图片规范 每张图片仅允许发布一次，建议使用AI创作场景图 1. Image Specifications Each image can only be posted once, recommend using AI-generated scene images 2. 文案优化 包含产品见解、品牌故事等，注意关键词布局 2. Copywriting Optimization Include product insights, brand stories, pay attention to keyword placement 3. ASIN限制 最多添加10个子体ASIN，不可添加父体ASIN 3. ASIN Restrictions Maximum 10 child ASINs, no parent ASINs allowed 4. 发布时间 建议固定发帖时间，首次发布需2-3天审核 4. Posting Time Recommend fixed posting schedule, first post requires 2-3 days review