谷歌SEO工具助力跨境推广：Shopify与谷歌广告成本分析及专利风险规避
谷歌SEO工具助力跨境推广：Shopify与谷歌广告成本分析及专利风险规避
Google SEO Tools for Cross-border Promotion: Shopify & Google Ads Cost Analysis with Patent Risk Avoidance
评价好的Play推广赚钱策略结合谷歌竞价广告推广已成为跨境卖家的核心营销手段。本文将深入解析Shopify推广与谷歌广告成本，并借助谷歌SEO工具优化投放效果，同时指导如何规避专利侵权风险。
Effective Play promotion strategies combined with Google Ads promotion have become essential for cross-border sellers. This article provides an in-depth analysis of Shopify promotion and Google Ads costs, utilizing Google SEO tools to optimize campaign performance while guiding sellers on avoiding patent infringement risks.
（图片来源：图虫创意）专利检索是跨境卖家的必修课之一。如果这门课学得不好，等待卖家的将是被起诉侵犯专利、列表被迫下架、大量库存积压、赔钱。严重者甚至要支付高额和解或诉讼费。
Image source: Tuchong Creative Patent search is a compulsory course for cross-border sellers. Poor performance in this area may lead to patent infringement lawsuits, forced listing removal, inventory backlog, and financial losses. In severe cases, sellers may even need to pay high settlement or litigation fees.
一、专利检索方法 | Patent Search Methods
专利检索主要有两种方法，一种是在官方专利网站上搜索，另一种是使用其他查询网站进行检索，如谷歌专利检索，这是实用的谷歌SEO工具之一。
There are two main patent search methods: searching on official patent websites or using other search platforms like Google Patents, which is one of the practical Google SEO tools.
二、专利检索网站 | Patent Search Websites
1、中国专利网 http://pss-system.cnipa.gov.cn/sipopublicsearch/portal/uiindex.shtm
2、美国专利网 https://www.uspto.gov/patent
3、欧洲专利网 https://worldwide.espacenet.com/
4、Google专利检索 http://www.google.com/patents - 作为关键的谷歌SEO工具，它帮助卖家快速定位相关专利。
5、Rainpat http:/www.rainpat.com/
6、Soopat专利搜索 http://ww.soopat.com
需要注意的是，专利是区域性的，在哪个国家有专利就在哪个国家进行维权。
Important note: Patents are regional, and protection is only valid in the country where the patent is registered.
三、检索所需信息 | Required Search Information
1、关键词 (建议使用多种检索多次检索) - 结合谷歌SEO工具进行关键词分析，提升检索效率。
2、分类号 (建议在检索前匹配关键字、发明人、申请人姓名等)
1. Keywords (recommend using multiple searches with different terms) - Integrate with Google SEO tools for keyword analysis to enhance search efficiency.
2. Classification numbers (recommend matching with keywords, inventor names, etc.)
四、检索技巧 | Search Techniques
中国专利检索步骤：打开中国专利网，点击"高级检索"，输入申请人(专利权)信息，筛选相关专利，分析专利文件。
US Patent Search Steps: Visit USPTO website, use PatFT or AppFT for search, input keywords or patent numbers, review patent claims carefully. 使用谷歌SEO工具如Google Patents可以辅助这一过程。
五、重要提醒 | Important Reminders
1、申请中尚未公开的专利检索不到
2、应使用多个检索软件确保准确性，包括各种谷歌SEO工具来交叉验证。
1. Pending patents not yet published cannot be retrieved
2. Use multiple search tools to ensure accuracy, including various Google SEO tools for cross-verification.
术业有专攻，专利方面的问题，还是找专利代理人最靠谱。同时，利用好谷歌SEO工具可以优化您的Shopify推广和谷歌广告策略，降低成本并提高ROI。
Professional matters require professional help - patent attorneys are your best resource. Meanwhile, leveraging Google SEO tools effectively can optimize your Shopify promotion and Google Ads strategies, reducing costs and improving ROI.
