亚马逊版权侵权新规解析：二选一困境与破解之道
亚马逊版权侵权新规解析：二选一困境与破解之道
Amazon Copyright Infringement Update: The Dilemma of Two Choices and Solutions
近期亚马逊版权侵权处理流程发生重大变化，卖家面临"承认侵权"或"提交DMCA"的二选一困境。Many Amazon sellers are now facing a tough choice between "Admitting Infringement" or "Submitting DMCA Counter Notice" due to platform policy updates.
版权侵权已成跨境电商卖家的头号风险，主要表现形式包括：Copyright infringement has become the top risk for cross-border sellers, mainly including:
- 盗用他人产品图片 (Image theft)
- Listing文本抄袭 (Listing content plagiarism)
- 使用受版权保护的图案/形象 (Using copyrighted designs/characters)
亚马逊新规解析 | Amazon Policy Analysis
2023年起，亚马逊简化了版权侵权申诉流程，但新增的"我不想重新启售商品"选项让许多卖家陷入两难：Amazon's simplified process now includes a "I don't want to relist my product" option that creates dilemmas:
| 选择项 | Option | 后果 | Consequence |
|---|---|
| 承认侵权 | Admit infringement | 链接永久下架 | Permanent listing removal |
| 提交DMCA | Submit DMCA | 可能面临封号风险 | Potential account suspension |
专业解决方案 | Professional Solutions
积特知识产权专家建议采取以下应对策略：Jite Intellectual Property experts recommend these solutions:
- 优先尝试和解：联系投诉方协商撤诉 (First attempt settlement: Contact complainant for withdrawal)
- 谨慎使用DMCA：确保确实无侵权再提交 (Use DMCA cautiously: Only when no actual infringement)
- 提交催告信：加速亚马逊处理流程 (Submit demand letter: Speed up Amazon's process)
- 版权登记：提前做好知识产权保护 (Copyright registration: Proactive IP protection)
预防胜于治疗 | Prevention is Better Than Cure
卖家应采取以下预防措施：Sellers should take these preventive measures:
- 定期进行版权检索 (Regular copyright searches)
- 建立原创图片库 (Build original image library)
- 为重要内容做版权登记 (Register copyright for key content)
- 监控Listing是否被抄袭 (Monitor listing for plagiarism)
特别提醒：积特提供版权侵权应急包，包含各类申诉模板和应对指南。Note: Jite offers a Copyright Infringement Emergency Kit with various appeal templates.
