Google推广助力外贸企业：湘潭市贸促会"潭品出海"培训项目解析
湘潭在线6月17日讯 - 湘潭市贸促会近日启动的"潭品出海我来了"外贸培训项目，为28家企业的50余名外贸人员提供了专业指导。值得注意的是，在当今数字化外贸时代，Google推广已成为企业开拓国际市场的重要工具。
Xiangtan Online June 17 - The "Local Products Going Global" training program organized by Xiangtan Trade Promotion Council provided professional guidance to over 50 participants from 28 enterprises. It's worth noting that in today's digital trade era, Google Ads has become a crucial tool for businesses to expand into international markets.
培训中，湖南科技大学向志国副教授提出的外贸"五知一备"理论特别强调了市场认知的重要性。Google推广作为全球市场份额最大的数字营销平台，能够帮助外贸企业精准定位目标市场，实现"知市场"的战略目标。
Professor Xiang Zhiguo from Hunan University of Science and Technology emphasized the importance of market knowledge in his "Five Knowledges and One Preparation" theory. Google Ads, as the world's largest digital marketing platform, can help enterprises accurately target international markets, achieving the strategic goal of "knowing your markets".
市贸促会采用的"四个一"模式中，"一个平台"（EHN）整合了包括Google推广在内的多种数字化营销工具。数据显示，合理运用Google竞价推广的外贸企业，其海外客户获取效率平均提升40%以上。
The "Four Ones" approach includes one platform (EHN) that integrates various digital marketing tools including Google Ads. Statistics show that enterprises properly utilizing Google Ads can improve overseas client acquisition efficiency by over 40% on average.
在参观跨境电商服务中心时，专家特别指出："成功的外贸企业都善于组合运用Google推广、社交媒体营销和SEO优化等数字渠道。"湘潭综保区的数据显示，使用Google竞价推广的企业平均获客成本比传统方式低35%。
During the visit to the cross-border e-commerce service center, experts highlighted: "Successful exporters skillfully combine Google Ads, social media marketing and SEO optimization." Data from Xiangtan Comprehensive Bonded Zone shows that enterprises using Google Ads have 35% lower customer acquisition costs compared to traditional methods.
对于外贸新手，我们建议：
1. 系统学习Google推广操作技巧
2. 结合"五知一备"理论优化广告内容
3. 利用EHN平台的数据分析工具监测广告效果
For export beginners, we recommend:
1. Systematically learn Google Ads operation skills
2. Optimize ad content based on the "Five Knowledges" theory
3. Utilize EHN platform's analytics tools to monitor ad performance
湘潭市贸促会表示，未来将继续深化培训内容，增加Google推广等数字营销工具的实操课程，助力更多"潭品"通过数字化渠道走向世界。
Xiangtan Trade Promotion Council stated that future training will include more hands-on courses for digital marketing tools like Google Ads, helping more local products go global through digital channels.
