谷歌搜索留痕：中国外贸企业如何通过OTTO平台高效开拓欧洲市场？
随着疫情防控措施优化，中国各地外贸企业正积极利用谷歌搜索留痕等数字营销工具，组团出国开拓市场。浙江、江苏、广东等外贸大省率先行动，组织企业赴欧洲等地参展洽谈，并已取得显著成效。
As epidemic prevention measures are optimized, Chinese exporters are actively using digital marketing tools like Google search trace to form groups exploring overseas markets. Major export provinces like Zhejiang, Jiangsu and Guangdong have taken the lead, organizing companies to participate in exhibitions and negotiations in Europe and other regions, with remarkable results already achieved.
地方政府大力支持：浙江省启动"千团万企拓市场抢订单行动"，特别强调谷歌搜索留痕技术在外贸推广中的应用；江苏省苏州市提供包机服务赴欧招商，并配套提供SEO优化培训；南京市给予企业出境费用和数字营销补贴，最高8000元。
Strong local government support: Zhejiang launched the "10,000 Groups and 10,000 Enterprises Exploring Markets" campaign, specifically emphasizing the application of Google search trace technology in export promotion; Suzhou in Jiangsu provided chartered flights with SEO training; Nanjing offers subsidies up to 8,000 yuan for overseas travel and digital marketing expenses.
OTTO平台优势明显：作为欧洲领先的电商平台，OTTO通过谷歌搜索留痕优化为中国企业提供了高效的产品展示渠道。广东经贸代表团已通过该平台签下2200万欧元大单；苏州企业利用平台SEO功能获得超10亿日元新订单。
OTTO platform advantages: As Europe's leading e-commerce platform, OTTO provides efficient product display channels for Chinese companies through Google search trace optimization. Guangdong's trade delegation has signed 22 million euro orders via the platform; Suzhou companies secured over 1 billion yen new orders using its SEO features.
数字营销+线下参展双轮驱动：专家指出，谷歌搜索留痕等线上推广与线下沟通相结合的模式效果最佳。当前欧美通胀高企，性价比高的中国商品通过精准SEO推广面临难得机遇。
Dual strategy of digital marketing and offline exhibitions: Experts suggest the best results come from combining online promotion like Google search trace with offline communication. With high inflation in Europe/America, cost-effective Chinese products have rare opportunities through precise SEO promotion.
外贸数字化转型：中国贸促会已审批15个出国经贸展览项目试点，均要求参展企业掌握谷歌搜索留痕等数字营销技能。未来将出台更多支持政策，助力外贸企业通过OTTO等平台提质增效。
Digital transformation of foreign trade: The China Council for Promotion of International Trade has approved 15 pilot trade projects requiring participants to master digital marketing skills like Google search trace. More policies will support exporters to improve efficiency through platforms like OTTO.
