谷歌广告新手避坑指南：如何避免最常见的投放误区

谷歌广告新手避坑指南：如何避免最常见的投放误区

Google Ads Beginner's Guide: How to Avoid Common Pitfalls

第一的境外电商合法吗？谷歌为什么要做推广员呢？

Is cross-border e-commerce legal? Why does Google need promoters?

不少新手在接触Google广告时，因为不太了解投放规则踩过不少坑，花了钱看不到效果。究竟如何摸索门道走出新手村？下面分享几个常见雷区帮助大家理清广告投放思绪，提前避坑！

Many beginners encounter pitfalls when starting with Google Ads due to unfamiliarity with the rules, spending money without seeing results. How to navigate through the learning curve? Here are some common pitfalls to help clarify your advertising strategy and avoid mistakes in advance!

一、为单个产品设置过多关键词

1. Using Too Many Keywords for a Single Product

我们知道，做SEO自然排名，有热度的关键词添加越多越好。但投广告，关键词并非是越多越好，因为这样做会让我们花费时间创建更多广告组、优化更多着陆页，也会在前期测试阶段无法快速准确定位表现好的关键词。

While SEO benefits from adding as many popular keywords as possible, advertising doesn't work the same way. Using too many keywords requires creating more ad groups, optimizing more landing pages, and makes it harder to quickly identify high-performing keywords during testing.

二、在展示广告上投入太多

2. Overinvesting in Display Ads

在Google展示广告上花费时间和预算其实并没有错。但如果给Google展示广告分配较多预算，其CPA相较其他营销渠道都要高些，且当获取的用户质量很低时，也不减少预算，那结果很可能达不到预期效果。

While investing time and budget in Google Display Ads isn't wrong, allocating too much budget can lead to higher CPA compared to other channels. If user quality is low but you don't reduce budget, results may fall short of expectations.

三、没有充分利用广告附加信息

3. Not Utilizing Ad Extensions Fully

谷歌广告附加信息有很多作用，比如帮你的广告占据更多搜索结果位置，为广告增加更多有用的展示信息。很多人只使用了四五个其他网页链接的附加信息，把他们添加到广告账户层级。很显然是不够的。

Google ad extensions serve multiple purposes - occupying more search result space and providing useful information. Many only use 4-5 link extensions at account level, which is clearly insufficient.

四、落地页创建太少

4. Creating Too Few Landing Pages

新手常见的错误就是把流量都直接引至网站主页上来，其实我们更应该创建足够的落地页来展示用户希望看到的信息，以提高用户体验。

A common beginner mistake is directing all traffic to the homepage. Instead, create sufficient landing pages showing information users want to see, improving user experience.

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