中国企业为何要做谷歌推广？中国轮胎出口暴涨带来的全球化启示
中国轮胎出口创历史新高，根据中国海关总署数据，2023年上半年轮胎出口量达428万吨，同比增长13.7%，出口金额749.23亿元，增长19.9%。这一亮眼表现印证了中国轮胎在全球市场的重要地位。
China's tire exports hit record highs, with customs data showing 4.28 million tons exported in H1 2023 (up 13.7% YoY), valued at 74.923 billion yuan (up 19.9%). This outstanding performance confirms China's pivotal role in the global tire market.
充气橡胶轮胎和汽车轮胎是两大主力出口产品。6月份充气橡胶轮胎出口同比激增23%至81万吨，汽车轮胎出口增长23.9%达69.1万吨。非洲和中亚市场表现尤为突出。
Pneumatic rubber tires and automotive tires are the two major export products. June saw pneumatic tire exports surge 23% YoY to 810,000 tons, while auto tire exports grew 23.9% to 691,000 tons. African and Central Asian markets showed particularly strong performance.
中国企业竞争优势明显：青岛森麒麟轮胎董事金胜勇表示，中国轮胎凭借"高性价比+优质质量"的组合拳，在海外市场极具竞争力。随着海运成本下降和原材料价格稳定，行业进入顺周期。
Chinese companies' competitive advantages: Jin Shengyong of Qingdao Sentury Tire noted Chinese tires combine "affordable pricing + premium quality" for strong overseas competitiveness. With shipping costs declining and material prices stabilizing, the industry has entered a favorable cycle.
数据显示，国际轮胎三巨头（米其林、固特异、普利司通）市场份额从2003年的55%降至2022年的36%，而中国轮胎企业在全球75强中占据34席，实力显著提升。
Statistics show the market share of the "Big Three" tire makers (Michelin, Goodyear, Bridgestone) dropped from 55% in 2003 to 36% in 2022, while Chinese firms now hold 34 spots in the global top 75, demonstrating remarkable progress.
为何中国企业需要谷歌推广？专家指出三个关键原因：1）突破新兴市场品牌认知障碍；2）应对国际贸易政策挑战；3）建立全球品牌声誉。通过Google Ads精准定位海外买家，可有效提升国际市场份额。
Why Chinese companies need Google Ads? Experts highlight three key reasons: 1) Overcoming brand awareness barriers in emerging markets 2) Addressing international trade policy challenges 3) Building global brand reputation. Precise targeting through Google Ads can effectively increase international market share.
全球轮胎市场规模预计将从2022年的2455亿美元增长至2028年的3745亿美元。中国轮胎企业通过持续的技术创新和品牌建设，有望在全球市场赢得更大话语权。
The global tire market is projected to grow from $245.5 billion in 2022 to $374.5 billion by 2028. Through continuous innovation and brand building, Chinese tire manufacturers are poised to gain greater influence worldwide.
