首届快手全国宠物节在立山举办 打造宠物电商新生态

首届快手全国宠物节在立山举办 打造宠物电商新生态

First Kuaishou National Pet Festival Held in Lishan: Building a New E-commerce Ecosystem for Pets

【中国·鞍山】9月9日，首届快手全国宠物节暨首届全国宠物及宠物用品电商直播节在立山区快手电商直播基地盛大开幕。本次活动吸引了全国28家知名宠物用品企业参展，多位快手头部主播现场直播带货，线上线下联动打造宠物行业盛会。

【China·Anshan】On September 9, the First Kuaishou National Pet Festival and the First National Pet and Pet Supplies E-commerce Live Streaming Festival grandly opened at the Kuaishou E-commerce Live Streaming Base in Lishan District. The event attracted 28 well-known pet product companies from across the country, with top Kuaishou anchors conducting live streaming sales on-site, creating an online-offline integrated pet industry event.

活动现场汇聚了来自全国的优质宠物用品企业，展出商品涵盖宠物食品、玩具、服饰等全品类。鞍山本土品牌"乐宠汇"携700余种商品参展，其主理人汤聪表示："通过此次活动，我们成功打通了跨区域销售渠道，未来将积极拓展电商业务。"

The event gathered high-quality pet product companies from across the country, exhibiting products covering all categories including pet food, toys, and apparel. Anshan local brand "Happy Pets" brought over 700 products to the exhibition. Its manager Tang Cong said: "Through this event, we have successfully opened up cross-regional sales channels and will actively expand e-commerce business in the future."

快手副总裁王文惠在开幕式上表示："快手将定向为鞍山产业带商家提供流量扶持和增值服务，同时推出新商家扶持计划。我们将运用领先的数字技术为鞍山直播电商发展提供强力支撑。"

Kuaishou Vice President Wang Wenhui stated at the opening ceremony: "Kuaishou will provide targeted traffic support and value-added services for businesses in Anshan's industrial belt, while launching a new merchant support program. We will use leading digital technologies to provide strong support for the development of live streaming e-commerce in Anshan."

立山区招商引资服务中心副主任赵磊介绍："鞍山拥有全国知名的宠物犬养殖基地和观赏鱼市场。我们希望通过快手平台将本土企业推向全国，同时吸引更多优质宠物企业来鞍发展。"

Zhao Lei, Deputy Director of Lishan District Investment Promotion Service Center, introduced: "Anshan has nationally renowned pet dog breeding bases and ornamental fish markets. We hope to promote local enterprises nationwide through the Kuaishou platform while attracting more high-quality pet companies to develop in Anshan."

鞍山电商孵化基地总经理李佳慧表示："在政府大力支持下，我们将持续优化供应链、举办各类培训活动，助力商家提升销售业绩和品牌影响力。"

Li Jiahui, General Manager of Anshan E-commerce Incubation Base, said: "With strong government support, we will continue to optimize supply chains and organize various training activities to help merchants improve sales performance and brand influence."

此次宠物节的举办标志着快手电商鞍山宠物产业带正式落户立山，将有力推动鞍山宠物经济实现跨越式发展。快手平台特别发起#快手鞍山宠物节#话题，从内容、货品、转化等多维度提升直播效率。

The pet festival marks the official establishment of Kuaishou E-commerce Anshan Pet Industry Belt in Lishan, which will strongly promote the leapfrog development of Anshan's pet economy. Kuaishou platform specially launched the #KuaishouAnshanPetFestival# topic to improve live streaming efficiency from multiple dimensions including content, products, and conversion.