东南亚跨境电商市场分析：B2B推广策略与铺货模式现状
东南亚跨境电商市场分析：B2B推广策略与铺货模式现状
Southeast Asia Cross-Border E-commerce Market Analysis: B2B Promotion Strategies and Current Status of Bulk Listing Model
图片来源：图虫创意
Image Source:Tuchong Creative
互联网讲人口、讲规模效应，拥有6亿人口的东南亚正长出又一跨境电商的“超级平台”，有人将其电商的发展类比十年前的中国。
The internet thrives on population and economies of scale. With 600 million people, Southeast Asia is nurturing another "super platform" for cross-border e-commerce, with some comparing its e-commerce development to China's a decade ago.
在互联网蓬勃发展和疫情催化之下，东南亚诞生了旺盛的商品需求。这也使得比邻的中国商品，有机会搭上了跨境电商的“快车道”，迅速向东南亚扩张。
Driven by rapid internet development and pandemic acceleration, Southeast Asia has generated robust demand for goods. This has allowed neighboring Chinese products to ride the "fast track" of cross-border e-commerce, rapidly expanding into Southeast Asia.
“两架马车”并驾齐驱的1720亿美元市场
A $172 Billion Market Driven by "Two Powerhouses"
据谷歌、淡马锡与贝恩公司联合发布的报告显示，2020年东南亚互联网总用户数突破4亿，其中已有70%人口转移至线上。
According to a joint report by Google, Temasek, and Bain & Company, Southeast Asia's internet users exceeded 400 million in 2020, with 70% of the population now online.
同时，东南亚整体电商规模再度上调，预测2025年整体GMV将达1720亿美元，10年内GMV增长至34倍。
Meanwhile, Southeast Asia's overall e-commerce market size has been revised upward, with projected GMV reaching $172 billion by 2025 - a 34-fold increase within a decade.
“第一批吃螃蟹的人”已实现增收
Early Adopters Have Achieved Revenue Growth
谈及东南亚这个大盘，业内人员是这么评价：“如果你作为非品牌卖家入驻平台，对于大部分的中小卖家而言，铺货模式仍是打开这个极度重视‘性价比’市场的捷径。
Industry experts comment on the Southeast Asian market: "For non-brand sellers entering the platform, the bulk listing model remains the shortcut for most small and medium sellers to penetrate this value-driven market.
不要留恋于任何一个SKU,尝试多品类试水，通过大量上新，去筛选适合这个市场的产品。”
Don't get attached to any single SKU. Experiment with multiple categories and use mass listings to identify products suitable for this market."
铺货型卖家对于店铺运营的需求
Operational Needs of Bulk Listing Sellers
据调研发现，当前铺货型卖家对于店铺管理的需求主要集中在选品刊登、订单发货、商品管理、仓库优化、供应链管理这五大难点上。
Research shows that bulk listing sellers currently face five major operational challenges: product selection and listing, order fulfillment, inventory management, warehouse optimization, and supply chain management.
针对以上运营需求，深耕跨境电商服务行业近十年的ERP软件——马帮解决了以上难点。
To address these operational needs, Mabang ERP, with nearly a decade of experience in cross-border e-commerce services, provides comprehensive solutions.
主要功能包括：
Key Features Include:
- 智能选品与刊登
- Intelligent product selection and listing
- 多平台订单处理
- Multi-platform order processing
- 库存统一管理
- Unified inventory management
- 多维度财务报告
- Multi-dimensional financial reporting
为了惠及更多新卖家，现新用户注册马帮ERP，将可免费获赠《Shopee运营实战指南》，及30天马帮ERP免费试用机会！
To benefit more new sellers, new users registering for Mabang ERP will receive a free copy of the "Shopee Operation Practical Guide" and a 30-day free trial of Mabang ERP!
