旺季流量争夺战升级！独立站卖家如何最大化流量效益？
随着跨境电商竞争的不断加剧，旺季的流量争夺战也愈演愈烈，因此对于跨境卖家来说，如何提高独立站的流量效率、转化更多客户至关重要。
As cross-border e-commerce competition intensifies, the battle for peak season traffic is heating up. For cross-border sellers, improving independent site traffic efficiency and converting more customers is crucial.
“推荐产品”功能，是一个非常有效的流量转化工具，通过精准且个性化的推荐，来提高消费者的购买意愿，延长浏览时间，进而提高销量，那么独立站卖家该如何玩转“推荐产品”功能呢？
The "Recommended Products" feature is a highly effective traffic conversion tool. Through precise and personalized recommendations, it enhances consumers' purchase intent, extends browsing time, and ultimately boosts sales. So how can independent sellers leverage this feature?
Ueeshop推荐产品功能使用场景 | Ueeshop Recommended Products Use Cases
首页推荐 | Homepage Recommendations
首页是消费者进入独立站的第一站，展示热门产品、新品以及特色产品，是吸引消费者的关键。你可以通过展示那些浏览次数最多的产品，并充分利用我们前面提到的销售贴纸功能，来营造热卖氛围，从而吸引消费者的关注。
The homepage is the first stop for consumers entering your independent site. Displaying popular products, new arrivals, and featured items is key to attracting attention. Showcase your most-viewed products and utilize sales stickers to create a best-selling atmosphere.
我的收藏页面 | Wishlist Page
消费者能够主动收藏的产品，一定是他们感兴趣的，因此你可以通过推荐相关产品，来进一步迎合消费者的购买需求。
Products saved by consumers indicate strong interest. Recommend related items to further meet their purchasing needs.
产品列表页 | Product Listing Page
当消费者位于产品列表页时，他们是没有展现出明显的偏好的。那么你就可以通过推荐特色产品，来延长消费者的浏览路径。
When consumers browse product listings, they haven't shown clear preferences yet. Recommend featured products to extend their browsing journey.
搜索结果页 | Search Results Page
消费者的搜索意图就是他们的购物需求，因此你也可以通过推荐相关产品，来帮助消费者找到心仪产品的同时，挖掘消费者更多潜在需求。
Search queries reveal shopping intent. Recommend related products to help consumers find desired items while uncovering additional needs.
产品详细页 | Product Detail Page
产品详细页是消费者对某个特定产品最感兴趣的阶段，也是下单的关键节点。因此该页面的推荐应该更加个性化。
The product detail page represents peak interest and is the critical conversion point. Recommendations here should be highly personalized.
购物车页面/加购弹窗 | Cart Page/Add-to-Cart Popup
消费者将产品添加到购物车，往往意味着其已经进入购物旅程的末端。此时，是提高客单价的最佳时机。
When products are added to cart, consumers are nearing purchase completion. This is the perfect time to increase average order value.
博客页 | Blog Pages
博客内容是帮助提升SEO排名和增加用户粘性的，同时其也是一种有效的"软性推广"。
Blog content boosts SEO rankings and user engagement while serving as effective "soft marketing."
独立站的"推荐产品"功能，几乎可以出现在任何页面，通过不同的展示方式，在不经意间引导消费者浏览更多产品，从而增加其购买的可能性。
The "Recommended Products" feature can appear on almost any page, subtly guiding consumers to browse more items and increasing purchase likelihood through various display methods.
以上便是Ueeshop对推荐产品功能的一些探索，如果你想了解更多玩法，或免费获得独立站入门手册，可以私信我们哦~
These are Ueeshop's explorations of the recommended products feature. If you'd like to learn more strategies or get a free independent store starter guide, feel free to message us!
