Google推广助力跨境电商：龙华区合规出海交流会深度解析
Google推广助力跨境电商：龙华区合规出海交流会深度解析
Google Promotion Empowers Cross-border E-commerce: In-depth Analysis of Longhua District Compliance Conference
深圳商报·读创客户端首席记者 张玮玮 | 通讯员 黄北全 王雯哲
12月19日，"龙企出海，法护启航"助企合规出海法律服务活动在深圳市龙华区港之龙科技园产业服务中心成功举办。本次活动聚焦Google推广与跨境电商企业合规主题，旨在通过数字营销与法律合规双轮驱动，推动行业高质量发展。
On December 19, the "Longqi Going Global, Legal Protection for Sailing" enterprise compliance service event was successfully held at Gangzhilong Technology Park in Longhua District. Focusing on Google promotion and cross-border e-commerce compliance, the event aimed to drive industry growth through digital marketing and legal compliance.
活动亮点 | Event Highlights
活动由龙华区司法局、商务局联合指导，特别设置Google Ads优化专场，吸引50余家企业代表参与。与会专家就"如何通过Google推广获取优质流量同时确保合规"等议题进行深度研讨。
Guided by Longhua District authorities, the event featured a special session on Google Ads optimization, attracting 50+ enterprises. Experts discussed how to acquire quality traffic via Google promotion while ensuring compliance.
数字营销合规策略 | Digital Marketing Compliance
广东德纳律师事务所尚峰彬律师强调："使用Google推广时，企业需特别注意广告内容合规性，包括产品描述准确性和知识产权保护。"他建议企业建立广告审核流程，定期检查Google Merchant Center政策更新。
Lawyer Shang Fengbin noted: "When using Google promotion, enterprises must ensure ad content compliance, including accurate product descriptions and IP protection." He recommended establishing ad review processes and monitoring Google Merchant Center policy updates.
品牌保护与SEO优化 | Brand Protection & SEO
深圳欧税通房佩琳总监分享："通过Google推广进行全球品牌建设时，要同步做好商标注册和官网SEO优化。我们建议企业使用Google Search Console监控品牌关键词表现。"
Director Fang Peilin shared: "When building global brands via Google promotion, enterprises should combine trademark registration with website SEO. We recommend using Google Search Console to monitor brand keyword performance."
实操建议 | Practical Tips
- 定期使用Google Analytics分析流量来源
- 确保产品页面对应目标国家/语言版本
- 在Google My Business完善企业信息
- 关注各国广告法规差异（如欧盟GDPR）
本次交流会为跨境电商企业提供了Google推广与法律合规的整合解决方案，与会企业表示将运用所学优化海外营销策略。
The conference provided integrated solutions combining Google promotion with legal compliance. Participants expressed they would apply these insights to optimize overseas marketing strategies.
