必须选择的SEO运营推广公司怎么样？谷歌搜索引擎推广硬核干货

必须选择的SEO运营推广公司怎么样？谷歌搜索引擎推广硬核干货

How to Choose the Right SEO Marketing Agency? Google Ads Rejection Reasons & Solutions

Google广告拒登常见原因及解决方案

Common Reasons for Google Ads Rejection & Solutions

相信不少外贸人在投放Google广告的过程中会遇到广告被拒登和账户被暂停的情况。本文将详细解析Google广告审核机制，并提供专业解决方案。

Many foreign trade practitioners encounter Google Ads rejection and account suspension issues. This article will analyze Google's review mechanism and provide professional solutions.

Google Ads审核架构

Google Ads Review Structure

1. 广告内容：大部分拒登可自行修改后自动审核，部分需人工审核

1. Ad Content: Most rejections can be fixed and auto-reviewed, some require manual review

2. 关键字：检查关键字与目标网址是否匹配

2. Keywords: Verify keyword-target URL consistency

3. 广告附加信息：违反政策将不展示但不导致广告拒登

3. Ad Extensions: Policy violations won't show but won't cause ad rejection

4. 网站：网站违规将导致所有相关广告被拒登

4. Website: Site violations will reject all related ads

5. 账户：多次违规可能导致账户暂停或永久封禁

5. Account: Repeated violations may cause suspension or permanent ban

六大常见政策问题

Top 6 Policy Violations

一、广告文案规范

1. Ad Copy Standards

• 避免过度使用感叹号和大写字母
• Avoid excessive exclamation points and ALL CAPS

二、目标页面要求

2. Landing Page Requirements

• 确保页面可访问、内容原创、体验良好
• Ensure accessible, original content with good UX

三、虚假陈述

3. Misrepresentation

• 避免夸大产品效果和诱导点击
• Avoid exaggerated claims and clickbait

四、恶意软件

4. Malware

• 使用Google Search Console检查并清除恶意代码
• Use Google Search Console to detect/remove malware

五、规避系统

5. Circumventing Systems

• 移除与禁用词/商标相似的词汇
• Remove words resembling prohibited terms/trademarks

六、商标问题

6. Trademark Issues

• 仅适用于搜索广告文字内容
• Only applies to search ad text (not display/YouTube ads)

专业建议

Professional Advice

B2B企业应将Google Ads运营交给专业服务商，因为：
1. 更熟悉产品特点和客户需求
2. 及时掌握Google政策变化
3. 拥有专业优化技术和经验

B2B companies should entrust Google Ads to professional agencies because:
1. Better understanding of products and client needs
2. Timely updates on policy changes
3. Professional optimization expertise