95后小伙靠英语短视频拿下海外订单：跨境电商营销新思路
广州立晨广告标识有限公司的车间里，25岁的竹宇正戴着金色假发，用流利的英语拍摄产品视频。这位95后新媒体负责人每月发布30条短视频，在海外平台拥有140万粉丝，为公司带来大量订单。
At the workshop of Guangzhou Lichen Advertising Sign Co., Ltd., 25-year-old Zhuyu is wearing a golden wig and shooting product videos in fluent English. This post-95 generation new media director posts 30 short videos monthly, with 1.4 million followers on overseas platforms, bringing substantial orders to the company.
口音模仿成爆款秘诀
竹宇的秘诀在于模仿各国英语口音，从美式、英式到印度口音都能轻松切换。这种幽默风格让视频迅速走红，10月11日发布的千层镜灯牌视频就引发热议。
Accent Imitation Becomes Viral Formula
Zhuyu's secret lies in imitating various English accents, effortlessly switching between American, British and Indian accents. This humorous style made videos go viral quickly, like the multilayer mirror light sign video released on October 11 that sparked discussions.
新媒体带动业绩增长
公司外贸负责人刘萍表示，传统电商获客成本越来越高。2021年组建的新媒体团队，去年创收81.9万美元，今年已突破187.3万美元。一位哈萨克斯坦客户通过视频下单2000套灯箱，成交额4.8万美元。
New Media Drives Performance Growth
Liu Ping, head of foreign trade, said traditional e-commerce customer acquisition costs keep rising. The new media team established in 2021 generated $819,000 revenue last year, exceeding $1.873 million this year. A Kazakh client ordered 2000 sets of light boxes through videos, totaling $48,000.
跨境电商政策利好
自2016年广州获批跨境电商综试区以来，进出口规模增长136倍。2023年前三季度，全国跨境电商进出口1.88万亿元，同比增长11.5%。今年6月，商务部等9部门出台15条措施支持跨境电商发展。
Policy Support for Cross-border E-commerce
Since Guangzhou was approved as a cross-border e-commerce pilot zone in 2016, import/export scale grew 136 times. In first three quarters of 2023, national cross-border e-commerce import/export reached 1.88 trillion yuan, up 11.5% YoY. In June, 9 ministries issued 15 measures to support development.
外贸新业态观察
从山东的"小单快反"到广州的新媒体营销，跨境电商让生产更灵活、品牌更突出、物流更高效。中国瓷器、马面裙等产品通过海外仓，几天就能送达全球消费者。
New Foreign Trade Models
From Shandong's "small order quick response" to Guangzhou's new media marketing, cross-border e-commerce makes production more flexible, brands more prominent, and logistics more efficient. Chinese porcelain, horse-face skirts etc. can reach global consumers in days via overseas warehouses.
