品牌独立站与B2B平台的核心区别及外贸建站策略
品牌独立站的定义 | Definition of Brand Independent Website
品牌独立站是指拥有独立域名、服务器空间、网页内容和管理后台的企业官方网站。它区别于传统平台开店模式，具有完全的经营自主权。目前中国"十四五"规划正大力扶持独立站品牌出海战略，这将成为未来5-10年企业最重要的海外营销布局方向。
A brand independent website refers to an official corporate website with its own domain name, server space, web content and management backend. Unlike traditional platform stores, it has complete operational autonomy. China's 14th Five-Year Plan is strongly supporting independent website brand globalization strategies, which will become the most important overseas marketing direction for enterprises in the next 5-10 years.
与B2B平台的根本区别 | Fundamental Differences from B2B Platforms
1. 域名结构：品牌站使用独立顶级域名(如apple.com)，而平台店铺使用三级域名(如xxx.alibaba.com)
1. Domain Structure: Brand sites use independent top-level domains (e.g. apple.com), while platform stores use third-level domains (e.g. xxx.alibaba.com)
2. 流量质量：独立站可直接获取Google等渠道的一手流量，平台流量是经过多次转手的二手流量
2. Traffic Quality: Independent websites obtain first-hand traffic from Google etc., while platform traffic is resold multiple times
3. 品牌价值：独立站能强化企业品牌认知，平台店铺的流量最终会沉淀为平台品牌资产
3. Brand Value: Independent websites enhance brand awareness, while platform store traffic ultimately becomes platform assets
外贸建站的核心优势 | Core Advantages for Global Trade
• 不受平台规则限制，避免封号风险 | No platform restrictions or account suspension risks
• 多渠道流量获取，降低获客成本 | Multi-channel traffic acquisition reduces customer acquisition costs
• 完整的品牌VI体系，提升专业形象 | Complete brand VI system enhances professional image
• 直接客户数据积累，便于二次营销 | Direct customer data accumulation facilitates remarketing
亿智云谷歌竞价推广服务 | Yizhiyun Google Ads Services
专业提供外贸企业Google Ads开户、优化及独立站引流整体解决方案，帮助中国企业高效获取海外精准客户。
Professional solutions for Google Ads account opening, optimization and independent website traffic, helping Chinese enterprises efficiently acquire overseas target customers.
