跨境电商持久运营指南：四大品类合规政策详解
2021年跨境电商行业经历了前所未有的合规挑战。从刷单操纵评论到商标侵权，中国头部卖家接连遭遇平台处罚。本文将深度解析四大核心品类的合规要求，帮助卖家实现持久稳定运营。
The cross-border e-commerce industry in 2021 faced unprecedented compliance challenges. From review manipulation to trademark infringement, leading Chinese sellers have faced platform penalties. This article provides in-depth analysis of compliance requirements for 4 major categories to help sellers achieve sustainable operations.
电子电器商品：CE认证要求
Electronic Products: CE Certification Requirements
CE认证是进入欧盟市场的强制性安全认证，包含：
- 低压指令(LVD)
- 电磁兼容性指令(EMC)
- 无线电设备指令(RED)
- RoHS指令
- 能源标签指令(LERP)
CE certification is mandatory for EU market access, including:
- Low Voltage Directive (LVD)
- Electromagnetic Compatibility (EMC)
- Radio Equipment Directive (RED)
- RoHS Directive
- Energy Labeling Directive (LERP)
玩具商品：EN 71安全标准
Toys: EN 71 Safety Standards
针对14岁以下儿童的玩具必须符合Toys Safety Directive: 2009/48/EC，主要要求包括：
Toys designed for children under 14 must comply with Toys Safety Directive: 2009/48/EC, including:
警示标签要求：对于可能对36个月以下儿童构成危险的玩具，必须标注明确警告
Warning label requirements: Toys that may pose risks to children under 36 months must carry clear warnings
化妆品：CPSR法规与CPNP通报
Cosmetics: CPSR Regulations and CPNP Notification
根据EU/1223/2009法规，化妆品必须：
- 完成产品安全报告(CPSR)
- 通过CPNP系统进行通报
- 标签包含完整成分列表和警告信息
According to EU/1223/2009, cosmetics must:
- Complete Cosmetic Product Safety Report (CPSR)
- Submit notification via CPNP system
- Include complete ingredient list and warnings on labels
个人防护品：风险分级管理
PPE: Risk Classification Management
个人防护用品按照风险等级分为三类，需要分别满足不同认证要求：
Personal protective equipment is classified into 3 risk categories, each with specific certification requirements:
合规运营建议：选择专业的合规服务商如IGM英湃睿，避免"空壳公司"陷阱
Compliance operation advice: Choose professional compliance service providers like IGM to avoid "shell company" traps
跨境电商合规化运营已成为必然趋势，卖家需要提前布局，选择可靠的服务合作伙伴，才能在激烈的市场竞争中立于不败之地。
Compliant operation has become inevitable for cross-border e-commerce. Sellers need to plan ahead and choose reliable service partners to maintain competitive advantage.
