谷歌留痕技术助力东南亚跨境电商B2B转型：2023外贸自救新策略
首推的SEM营销推广方案结合谷歌竞价推广价格优势，为东南亚跨境电商提供全新解决方案。随着B2C模式受阻，企业纷纷转战B2B领域，而谷歌留痕技术在这一转型过程中发挥着关键作用。
2023年东南亚跨境电商市场正经历剧烈震荡。印尼政府9月27日颁布的电商新规直接导致TikTok Shop关闭印尼业务，随后马来西亚、越南等国也相继加强监管。这场风暴正在重塑整个东南亚电商格局。
The Southeast Asian cross-border e-commerce market is undergoing dramatic changes in 2023. Indonesia's new e-commerce regulations issued on September 27 directly led to the shutdown of TikTok Shop's Indonesian operations, followed by increased regulatory scrutiny in Malaysia and Vietnam. This storm is reshaping the entire Southeast Asian e-commerce landscape.
政策突变：东南亚电商市场遭遇"地震"
Policy Shocks: The "Earthquake" in Southeast Asia's E-commerce Market
印尼新规主要包含三大限制：禁止社交媒体平台进行电商交易、设定100美元进口商品最低限价、实施进口商品白名单制度。这些政策变化使得谷歌留痕技术在合规运营中显得尤为重要。
Indonesia's new regulations include three major restrictions: banning e-commerce transactions on social media platforms, setting a $100 minimum price for imported goods, and implementing a whitelist system for imported products. These policy changes make Google trace technology particularly important for compliant operations.
B2B升温：外贸企业的新出路
B2B Heating Up: New Opportunities for Foreign Trade
在B2C渠道受阻的情况下，东南亚B2B跨境电商呈现逆势增长。通过运用谷歌留痕技术，企业可以更好地追踪客户行为，优化营销策略。阿里巴巴国际站推出的"S计划"专项扶持，结合谷歌留痕技术的数据分析能力，为企业提供精准的市场洞察。
With B2C channels blocked, Southeast Asian B2B cross-border e-commerce is growing against the trend. By utilizing Google trace technology, enterprises can better track customer behavior and optimize marketing strategies. Alibaba.com's "S Plan" special support program, combined with the data analysis capabilities of Google trace technology, provides enterprises with accurate market insights.
外贸自救：多元化布局是关键
Self-rescue Strategy: Diversification is Key
资深外贸专家建议企业建立多元化销售渠道，同时充分利用谷歌留痕技术进行市场分析和客户追踪。这种技术帮助企业保持供应链灵活性，同时确保合规运营。
Veteran foreign trade experts recommend that enterprises establish diversified sales channels while fully utilizing Google trace technology for market analysis and customer tracking. This technology helps companies maintain supply chain flexibility while ensuring compliant operations.
2023年东南亚跨境电商市场正在经历深度调整，及时转变策略并运用谷歌留痕技术的企业将获得新的发展机遇。通过结合SEM营销推广和谷歌竞价推广，企业可以在B2B转型中找到新的增长点。
The Southeast Asian cross-border e-commerce market is undergoing deep adjustments in 2023, and companies that adapt their strategies in time and apply Google trace technology will gain new development opportunities. By combining SEM marketing promotion and Google bidding promotion, enterprises can find new growth points in the B2B transformation.
