必须选择的TikTok跨境电商入驻与谷歌推广全攻略：5分钟掌握Google广告预算优化
Google广告是跨境独立站卖家不可错过的引流方式，但许多卖家反映投入数百美金却不见回报。本文将带您了解如何科学设定Google广告预算，让每一分钱都花在刀刃上！
Google Ads is a must-have traffic source for cross-border independent站 sellers, yet many report spending hundreds without returns. This article will show you how to scientifically set Google ad budgets to maximize every dollar!
为什么选择Google广告？
Why Choose Google Ads?
Google广告是风险极低的营销方式：
- 只有点击才付费
- 精准定位目标客户
- 转化率高
Google Ads is a low-risk marketing method:
- Pay only for clicks
- Precise targeting
- High conversion rates
三个关键指标
Three Key Metrics
- 获客成本（Cost-per-conversion）
- 转化所需流量
- 数据获取周期
- Customer acquisition cost
- Traffic needed for conversion
- Data collection period
预算设定建议
Budget Setting Recommendations
新手建议：
- 初始日预算：$5/天
- 持续运行：30天
- 总预算：约$150
For beginners:
- Initial daily budget: $5/day
- Duration: 30 days
- Total budget: ~$150
优化技巧
Optimization Tips
- 关注转化成本而非点击成本
- 适当提高预算加速学习
- 坚持原定计划至少30天
- Focus on conversion cost not click cost
- Increase budget moderately to accelerate learning
- Stick to original plan for at least 30 days
重要提示：Google需要时间学习您的广告受众特征，初期效果不佳是正常现象。
Important: Google needs time to learn your ad audience characteristics, poor initial performance is normal.
