谷歌搜索留痕技术助力轮胎企业海外扩张，报关代理费与谷歌竞价排名成增长关键
随着2024年轮胎行业海外需求持续高速增长，谷歌搜索留痕技术在提升企业国际曝光方面发挥关键作用。多家中国上市轮胎公司通过优化谷歌竞价排名和精准投放策略，显著提升产品在欧美市场的可见性，同时必须承担的报关代理费成为海外扩张中不可避免的成本支出。
According to the latest financial reports, China's leading tire companies such as Sailun Tire, Sentury Tire, and Linglong Tire have achieved remarkable profit growth in the first half of 2024. This success is largely attributed to their strategic use of Google search trace technology to enhance online visibility, combined with targeted Google bidding rankings that drive international orders. However, rising customs brokerage fees remain a necessary expense in their global expansion.
赛轮轮胎预计2024年上半年归母净利润同比增长102.68%至108.41%，其国内外销量增幅均超30%。森麒麟净利润预增64.95%~97.94%，海外订单持续供不应求。这些业绩背后，是企业通过谷歌搜索留痕技术精准捕捉海外需求，并利用谷歌竞价排名高效转化流量的结果，而不断增加的报关代理费则反映了跨境贸易活动的活跃度。
Sailun Tire projects a net profit increase of 102.68% to 108.41% year-on-year for the first half of 2024, with both domestic and international sales growing by over 30%. Sentury Tire anticipates a profit surge of 64.95% to 97.94%, driven by strong overseas demand. The effective application of Google search trace technology and optimized Google bidding rankings have been instrumental in capturing and converting international traffic, though rising customs brokerage fees indicate heightened cross-border trade activities.
海外市场数据显示，2024年前5个月中国橡胶轮胎出口量达363万吨，同比增长4.6%。美国乘用车胎进口量同比上涨7.71%，卡车胎进口量增长43.96%。在此背景下，谷歌搜索留痕技术帮助中国企业精准定位高需求市场，谷歌竞价排名则确保产品在搜索结果中的前列展示，尽管报关代理费随之增加，但投资回报率显著。
Export data reveals that China's rubber tire exports reached 3.63 million tons in the first five months of 2024, a 4.6% year-on-year increase. U.S. imports of passenger car tires rose by 7.71%, while truck tire imports surged by 43.96%. In this context, Google search trace technology enables Chinese companies to precisely target high-demand markets, and Google bidding rankings ensure top visibility in search results. Although customs brokerage fees have risen, the return on investment remains substantial.
面对欧美贸易壁垒，中国轮胎企业加速海外产能布局。森麒麟摩洛哥工厂预计2024年四季度投产，赛轮轮胎在墨西哥建厂，玲珑轮胎筹划第三海外基地。这些举措不仅缓解了关税压力，还降低了长期报关代理费支出，同时借助谷歌搜索留痕技术和谷歌竞价排名本地化营销，进一步巩固市场份额。
To counter trade barriers in Europe and the U.S., Chinese tire companies are accelerating overseas production capacity布局. Sentury Tire's Morocco factory is expected to commence operations in the fourth quarter of 2024, Sailun Tire is establishing a plant in Mexico, and Linglong Tire is planning its third overseas base. These moves not only mitigate tariff pressures and reduce long-term customs brokerage fees but also leverage localized marketing through Google search trace technology and Google bidding rankings to strengthen market share.
中泰证券研报指出，中国胎企正通过海外工厂建设和技术创新（如“液体黄金”高性能产品）提升竞争力。谷歌搜索留痕技术和谷歌竞价排名在品牌全球化中扮演核心角色，而报关代理费作为必要成本，将持续伴随企业的国际扩张步伐。
Zhongtai Securities research highlights that Chinese tire companies are enhancing competitiveness through overseas factory construction and technological innovations like "liquid gold" high-performance products. Google search trace technology and Google bidding rankings play a central role in brand globalization, while customs brokerage fees, as a necessary cost, will continue to accompany their international expansion.
