海关助力玩具产业加速出海：江门1-7月玩具出口增长3.2%
江门海关最新数据显示，2023年1-7月江门市出口各类玩具2.35亿元，同比增长3.2%。作为传统优势产业，江门玩具产品种类丰富，涵盖塑胶玩具、电动玩具、糖果玩具、毛绒玩具等传统品类，以及儿童乘骑玩具和益智玩具等创新产品。
Latest statistics from Jiangmen Customs show that Jiangmen exported 235 million yuan worth of various toys from January to July 2023, a year-on-year increase of 3.2%. As a traditional competitive industry, Jiangmen's toy products cover a wide range including plastic toys, electric toys, candy toys, plush toys and other traditional categories, as well as innovative products such as children's ride-on toys and educational toys.
江门富士玩具有限公司总经理苏士伟表示："我们始终坚持'全员参与，严细管理'的质量方针，致力于提供高品质玩具产品。但随着国际玩具标准不断更新和技术性贸易措施加严，企业面临不小挑战。"
Su Shiwei, general manager of Jiangmen Fushi Toys Co., Ltd., said: "We always adhere to the quality policy of 'full participation and strict management' and are committed to providing high-quality toy products. However, with the continuous updating of international toy standards and the tightening of technical trade measures, enterprises are facing considerable challenges."
海关支持措施：江门海关打造了"意见收集-企业点题-海关破题-回访问效"的技贸应对闭环机制，提供"一站式"服务。同时实施"预约通关""提前申报"等便利化措施，显著提升通关效率。
Customs support measures: Jiangmen Customs has established a closed-loop mechanism for technical trade response including "opinion collection-enterprise questioning-customs problem solving-follow-up evaluation", providing "one-stop" services. At the same time, it implements facilitation measures such as "appointment clearance" and "advanced declaration", significantly improving customs clearance efficiency.
高沙海关监管科科长李文强调："中国已成为全球最大玩具生产国和出口国。在拓展海外市场过程中，知识产权海关保护尤为重要。我们提供'一对一'支持，构建知识产权全链条保护体系。"
Li Wen, chief of the Supervision Section of Gaosha Customs, emphasized: "China has become the world's largest toy producer and exporter. In the process of expanding overseas markets, customs protection of intellectual property rights is particularly important. We provide 'one-to-one' support and build a whole-chain IPR protection system."
外贸推广建议：对于玩具出口企业，建议：
1. 关注目标市场技术法规更新
2. 完善企业知识产权布局
3. 充分利用海关便利化措施
4. 加强跨境电商渠道建设
Export promotion suggestions: For toy export enterprises, it is recommended to:
1. Pay attention to technical regulation updates in target markets
2. Improve enterprise IPR layout
3. Make full use of customs facilitation measures
4. Strengthen cross-border e-commerce channel construction
