Google推广：为什么TikTok在美国市场仍需要广告推广？
Google推广：为什么TikTok在美国市场仍需要广告推广？
Google Ads: Why TikTok Still Needs Advertising in the US Market?
随着TikTok在美国面临生存危机，Google推广策略成为其重要自救手段之一。华盛顿特区巡回上诉法院12月6日裁决要求TikTok必须在2024年1月19日前完成与字节跳动的剥离，否则将面临美国应用商店下架风险。
As TikTok faces a survival crisis in the US, Google Ads strategies have become one of its key self-rescue measures. The DC Circuit Court of Appeals ruled on December 6 that TikTok must complete its divestiture from ByteDance by January 19, 2024, or face removal from US app stores.
核心争议与Google推广机会：美国政府以"国家安全风险"为由推动禁令，而TikTok正通过加强Google推广和社交媒体营销来争取公众支持。
Core Controversy and Google Ads Opportunities: While the US government pushes for a ban citing "national security risks," TikTok is intensifying its Google Ads and social media marketing to gain public support.
事件背景：这场争端始于美国外国投资委员会(CFIUS)的审查。在此期间，TikTok的Google推广支出显著增加，特别是在政治游说相关关键词方面。
Background: The dispute originated from a CFIUS review. During this period, TikTok's Google Ads spending increased significantly, particularly on keywords related to political lobbying.
自救策略中的数字营销：
- 通过Google推广优化危机公关信息传递
- 在搜索广告中强调用户数据本地化承诺
- 针对关键决策者定制展示广告网络策略
Digital Marketing in Self-Rescue Strategies:
- Optimizing crisis PR messaging through Google Ads
- Highlighting data localization commitments in search ads
- Customizing display network strategies for key decision-makers
此案表明，即使面临政治风险，Google推广仍然是科技公司维护市场地位的重要工具。TikTok的案例为跨境企业提供了如何在危机中有效利用数字广告的宝贵经验。
This case demonstrates that even facing political risks, Google Ads remain a crucial tool for tech companies to maintain market position. TikTok's case provides valuable lessons for cross-border enterprises on effectively utilizing digital advertising during crises.
