中国外贸"开门红"：跨境电商与国货潮牌引领海外市场增长
中国外贸"开门红"：跨境电商与国货潮牌引领海外市场增长
China's Foreign Trade "Good Start": Cross-border E-commerce and Domestic Brands Lead Overseas Market Growth
2024年前两个月，中国外贸交出了一份亮眼的成绩单。海关总署数据显示，我国货物贸易进出口总值同比增长8.7%，其中出口实现10.3%的双位数增长，展现出中国经济的强大韧性。
In the first two months of 2024, China's foreign trade delivered impressive results. According to customs statistics, the total value of China's goods trade imports and exports increased by 8.7% year-on-year, with exports achieving double-digit growth of 10.3%, demonstrating the strong resilience of China's economy.
跨境电商助力"中国制造"出海
Cross-border E-commerce Boosts "Made in China" Going Global
在江苏常州，汽配产业正借助跨境电商平台迎来"出海潮"。一家汽车零配件企业通过北美自建海外仓，实现了配件快速送达和优质售后服务。这种外贸新业态有效降低了物流成本，提高了送达时效。
In Changzhou, Jiangsu, the auto parts industry is experiencing an "overseas wave" with the help of cross-border e-commerce platforms. An auto parts company has achieved rapid delivery and quality after-sales service through its self-built overseas warehouse in North America. This new foreign trade format effectively reduces logistics costs and improves delivery efficiency.
跨境电商数据亮点：
Cross-border e-commerce highlights:
- 广东省：1539.7亿元，增长67.8%
- Guangdong Province: 153.97 billion yuan, up 67.8%
- 江苏省：142.3亿元，增长40.3%
- Jiangsu Province: 14.23 billion yuan, up 40.3%
- 浙江省：309.3亿元，增长12.0%
- Zhejiang Province: 30.93 billion yuan, up 12.0%
国货美妆"圈粉"海外市场
Domestic Beauty Brands "Gain Fans" in Overseas Markets
浙江义乌作为小商品"出海"核心区，见证了国产美妆的异军突起。一家本土企业20万瓶自主研发的美妆产品即将销往南美洲，带动一季度出口额飙升40%。企业从研发到生产实现了全产业链覆盖，展现了"中国制造"的硬实力。
Yiwu, Zhejiang, as the core area of small commodity "going global", has witnessed the rapid rise of domestic beauty brands. A local company is about to export 200,000 bottles of self-developed cosmetics to South America, driving a 40% surge in first-quarter export volume. From R&D to production, the company has achieved full industrial chain coverage, demonstrating the hard power of "Made in China".
美妆出口数据：
Cosmetics export data:
- 浙江省：20.2亿元，增长54.4%
- Zhejiang Province: 2.02 billion yuan, up 54.4%
- 义乌市：超9亿元，增长79.8%
- Yiwu City: over 900 million yuan, up 79.8%
- 自主品牌：增长1.8倍
- Own brands: up 180%
优势产业支撑外贸增长
Advantageous Industries Support Foreign Trade Growth
在泰州国家级船舶出口基地，14艘远洋运输船舶同时建造。海工装备和高技术船舶成为国际市场的"王牌"产品，油船、LNG双燃料动力船等高端船型备受青睐。
At the national ship export base in Taizhou, 14 ocean-going ships are being built simultaneously. Offshore equipment and high-tech ships have become "trump card" products in the international market, with high-end ship types such as oil tankers and LNG dual-fuel powered ships being highly sought after.
机电产品出口亮点：
Mechanical and electrical products export highlights:
- 创历史同期新高
- Hit a record high for the same period
- 计算机设备、家电、汽车等重点行业均实现增长
- Key industries such as computer equipment, home appliances, and automobiles all achieved growth
- 中间品出口增长8%，稳定全球产业链
- Intermediate goods exports grew by 8%, stabilizing global industrial chains
随着新业态、新模式、新动能的持续发力，中国外贸正展现出强劲的增长势头。电动汽车、文创产品、美妆等"国货潮牌"在海外持续火爆，中国制造的竞争优势进一步巩固。
With the continuous efforts of new formats, new models, and new momentum, China's foreign trade is showing strong growth momentum. "Domestic trendy brands" such as electric vehicles, cultural and creative products, and cosmetics continue to be popular overseas, further consolidating the competitive advantage of Chinese manufacturing.
