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培育钻石崛起:中国河南如何颠覆全球钻石产业格局? The Rise of Lab-Grown Diamonds: How China's Henan Province is Disrupting the Global Diamond

培育钻石崛起:中国河南如何颠覆全球钻石产业格局?

培育钻石崛起:中国河南如何颠覆全球钻石产业格局?

The Rise of Lab-Grown Diamonds: How China's Henan Province is Disrupting the Global Diamond Industry

每经记者:王佳飞 | Daily Economic News Reporter: Wang Jiafei

这个冬天,河南洛阳文旅局的一项创新营销活动引发热议——答对洛阳知识问题的游客可获得"人造真钻"。这背后折射出中国培育钻石产业的迅猛发展。

This winter, a creative marketing campaign by Luoyang's culture and tourism bureau in Henan province sparked heated discussions - tourists who answered questions about Luoyang correctly could receive "lab-grown real diamonds". This reflects the rapid development of China's lab-grown diamond industry.

"全球培育钻石看中国,中国培育钻石看河南"已成为行业共识。曾经营天然钻石的经销商赵跃进表示:"培育钻石与天然钻石化学性质完全相同,但价格仅为后者的十分之一"。

"The world's lab-grown diamonds look to China, and China's look to Henan" has become an industry consensus. Zhao Yuejin, a former natural diamond dealer, said: "Lab-grown diamonds are chemically identical to natural diamonds but cost only one-tenth the price".

价格革命:从年销2粒到月销百粒

Price Revolution: From Selling 2 Stones a Year to Hundreds per Month

郑州钻石镶嵌厂老板齐敦见证了市场的剧变:"2021年全年只卖出2粒培育钻,现在月销可达百粒。目前业务中50%来自培育钻石。"

Qi Dun, owner of a diamond setting factory in Zhengzhou, witnessed the dramatic market change: "In 2021, I only sold 2 lab-grown diamonds the whole year, but now I can sell hundreds per month. Currently, 50% of my business comes from lab-grown diamonds."

价格暴跌是主因。2019年1克拉培育钻售价近2万元,如今仅需几千元。黄河旋风等龙头企业2023年因价格大跌预亏6.45亿元。

The price crash is the main reason. In 2019, a 1-carat lab-grown diamond sold for nearly 20,000 yuan, but now it only costs a few thousand yuan. Leading companies like Huanghe Whirlwind are expected to lose 645 million yuan in 2023 due to the sharp price drop.

天然钻石的困境:I DO破产重整引发行业震动

The Dilemma of Natural Diamonds: I DO's Bankruptcy Reorganization Shakes the Industry

知名天然钻石品牌I DO被申请破产重整,折射行业困境。恒信玺利2022年上半年营收下降41.99%,净利润暴跌88.62%。

The famous natural diamond brand I DO's bankruptcy reorganization application reflects industry difficulties. Hengdeli's revenue in the first half of 2022 fell by 41.99%, with net profit plummeting 88.62%.

赵跃进分析天然钻石经销商的两难:"若卖培育钻,天然钻库存将贬值;若不卖,销量难以维持"。

Zhao Yuejin analyzed the dilemma of natural diamond dealers: "If they sell lab-grown diamonds, their natural diamond inventory will depreciate; if they don't, sales are hard to maintain".

新玩家涌入:从国际贸易商到网红经济

New Players Enter: From International Traders to Internet Celebrity Economy

前国际贸易商董青转型培育钻石电商:"客单价高、发货体积小,是值得做的行业"。其团队从3人扩展到十余人,月销五六十颗钻。

Former international trader Dong Qing switched to lab-grown diamond e-commerce: "High customer unit price and small shipping volume make it a worthwhile industry". His team expanded from 3 to over 10 people, selling 50-60 diamonds monthly.

碳为钻石邹老板更创新地结合网红经济,各平台运营"我是钻石邹老板"账号,月销300克拉培育钻,甚至有顾客直接询问10克拉钻石。

Carbon Diamond's Boss Zou more innovatively combines internet celebrity economy, operating "I'm Diamond Boss Zou" accounts on various platforms, selling 300 carats of lab-grown diamonds monthly, with customers even directly inquiring about 10-carat diamonds.

行业洗牌与巨头入场:中国黄金布局培育钻石

Industry Reshuffle and Giant Entry: China Gold Group Enters Lab-Grown Diamonds

2023年2月,中国黄金宣布设立培育钻石推广事业部。其负责人表示:"价格降低不是坏事,市场空间反而更大"。目前中国黄金月产1万克拉培育钻,计划依托4000家门店渠道优势。

In February 2023, China Gold Group announced the establishment of a lab-grown diamond promotion division. Its负责人 said: "Price reduction is not a bad thing, it actually expands market space". Currently producing 10,000 carats monthly, China Gold plans to leverage its 4,000 store channels.

三磨所旗下DEINO黛诺品牌主理人刘洋洋认为:"这是正常的行业第一轮洗牌,市场将回归理性"。

Liu Yangyang, head of DEINO brand under Sanmosuo, believes: "This is a normal first round of industry reshuffling, the market will return to rationality".

未来挑战:品牌建设与标准制定

Future Challenges: Brand Building and Standard Setting

行业共识认为培育钻石需要:

Industry consensus is that lab-grown diamonds need:

正如记者手记所言:"把价格打下来之后,培育钻石还有更多路要走"。这个兼具科技与时尚的新兴产业,正等待属于它的"钻石恒久远"时刻。

As the reporter's notes say: "After bringing down prices, lab-grown diamonds still have a long way to go". This emerging industry combining technology and fashion is awaiting its "diamond is forever" moment.

培育钻石崛起:中国河南如何颠覆全球钻石产业格局?