新手如何选择SEO和SEM？百度推广0基础入门指南

新手如何选择SEO和SEM？百度推广0基础入门指南

Beginner's Guide to Choosing Between SEO and SEM for Baidu Promotion

一、百度推广新手入门指南

1. SEO vs SEM的选择

对于新手来说，建议从SEO入手。SEO通过内容优化获得自然流量，成本较低且限制少；而SEM（竞价广告）需要开户资质和持续资金投入。

For beginners, we recommend starting with SEO. SEO generates organic traffic through content optimization with lower costs and fewer restrictions, while SEM (paid ads) requires account qualifications and continuous funding.

2. SEO操作要点

• 选择垂直领域，避免大而全的内容
• 分析百度搜索结果中的优势平台
• 重点优化在搜索结果中表现好的平台

• Choose a niche field, avoid overly broad content
• Analyze dominant platforms in Baidu search results
• Prioritize optimizing platforms that perform well in search

二、流量分布与平台运营策略

1. 搜索流量

包括百度、头条搜索等平台。核心是关键词排名优化，需要研究用户搜索词和现有排名内容。

Includes platforms like Baidu and Toutiao Search. The core is keyword ranking optimization, requiring research on user search terms and existing ranking content.

2. 信息流媒体

如抖音、知乎等。关键点：
• 激发用户潜在需求
• 保持内容垂直性

Like Douyin, Zhihu, etc. Key points:
• Stimulate users' latent needs
• Maintain content verticality

3. 垂直平台

流量精准但运营难度大，需要深入理解用户心理和平台规则。

Highly targeted traffic but challenging to operate, requiring deep understanding of user psychology and platform rules.

三、新手建议与经验分享

1. 从实践中学习，不要害怕犯错
2. 保持对行业的热爱和坚持
3. 不要轻信"快速致富"的承诺

1. Learn by doing, don't fear making mistakes
2. Maintain passion and persistence for the industry
3. Don't believe in "get rich quick" promises

专业服务
10年谷歌推广经验，为7-Eleven、微软等提供营销顾问服务。
Professional Services
10 years of Google promotion experience, providing marketing consulting for 7-Eleven, Microsoft, etc.