品牌出海成功秘诀：从麦当劳到小小蚁国的本地化营销实战案例
品牌出海成功秘诀：从麦当劳到小小蚁国的本地化营销实战案例
The Secret to Successful Brand Globalization: Localized Marketing Case Studies from McDonald's to The Ants
为什么本地化营销是品牌出海的关键？
Why is localized marketing crucial for global brand expansion?
对于品牌出海来说，至关重要的流量密码是什么？或许很多人会回答是创意、产品或品牌价值。这些答案固然不错，但核心本质实际上是本地化营销。
What's the most important factor for global brand expansion? Many might say creativity, product quality, or brand value. While these are important, the core essence is actually localized marketing.
麦当劳的本地化营销方法论
McDonald's Localized Marketing Strategy
麦当劳与Kwai for Business合作推广麦辣鸡腿堡时，发现巴基斯坦人对Mayo酱和Chipotle酱的喜爱程度相当。创意团队巧妙地将这两种酱料拟人化为当地热门电影《Legend of Maula Jutt》中的角色，成功获得500万+曝光量。
When promoting its Spicy Chicken Burger with Kwai for Business, McDonald's discovered Pakistanis equally loved Mayo and Chipotle sauces. Their creative team personified these sauces as characters from the local blockbuster "Legend of Maula Jutt", achieving over 5 million impressions.
小小蚁国的全民狂欢策略
The Ants' Mass Engagement Strategy
《小小蚁国》游戏通过调研发现巴西用户喜爱旅游内容，于是发起"和小小蚂蚁一起环球旅行"挑战赛。活动最终获得4亿+播放量，使游戏下载量跃居巴西市场第二。
The Ants game discovered Brazilian users loved travel content through research, then launched a "Travel the World with Little Ants" challenge. The campaign achieved 400M+ views, boosting game downloads to #2 in the Brazilian market.
本地化营销的成功公式
The Formula for Localized Marketing Success
- 深入市场调研 | Thorough market research
- 创意文化融合 | Creative cultural integration
- 本地资源整合 | Local resource coordination
- 用户参与激励 | User engagement incentives
快手出海的营销赋能
Kwai for Business Marketing Empowerment
通过开屏广告、信息流等多渠道资源，结合有奖激励机制，Kwai for Business帮助品牌实现品效双赢。麦当劳和小小蚁国的案例证明，本地化创意+平台资源是出海成功的关键组合。
Through splash ads, feed ads and incentive mechanisms, Kwai for Business helps brands achieve both branding and performance goals. Cases from McDonald's and The Ants prove that localized creativity + platform resources are the winning combination for global success.
