可信的国际贸易：谷歌竞价广告推广4款产品实操指南
谷歌广告实操记录更新（一）
Google Ads Practical Case Update (Part 1)
马上过年了，我决定对之前整理的多个产品中选择一个进行谷歌广告快速测试。首先说明，虽然有一定把握，但广告效果只有真正投放后才能知道。
As Chinese New Year approaches, I've selected one product from my previous research for a quick Google Ads test. While I have some confidence, the actual performance can only be determined after running the ads.
一、网站建设基础
1. Website Foundation
域名选择：我从namesoil购买了一个.shop后缀的域名，价格仅几美元。跑广告的域名通常不选择.com。
Domain Selection: I purchased a .shop domain from namesoil for just a few dollars. For ad campaigns, I typically avoid .com domains.
建站方案：使用性价比高的WordPress+WooCommerce组合，Hostinger主机。Hostinger提供免费SSL证书，通过客服可以获取更多（我获得了20多个）。
Website Setup: Using cost-effective WordPress+WooCommerce on Hostinger hosting. Hostinger provides free SSL certificates - you can request more from support (I got 20+).
必备工具：Elementor页面构建器（推荐Pro版）、WP Rocket加速插件（付费版效果最佳）、Canva设计工具。
Essential Tools: Elementor page builder (Pro version recommended), WP Rocket speed optimization plugin (paid version works best), Canva for design.
二、产品定价策略
2. Product Pricing Strategy
| 产品/Product | 成本/Cost | 网站售价/Website Price | 定位/Positioning |
|---|---|---|---|
| 产品1/Product 1 | 6美元/$6 | 15美元/$15 | 最划算/Best Value |
| 产品2/Product 2 | 20美元/$20 | 40美元/$40 | 最佳整体/Best Overall |
| 产品3/Product 3 | 6美元/$6 | 15美元/$15 | 最划算/Best Value |
| 产品4/Product 4 | 7美元/$7 | 20美元/$20 | 最适合新手/Best for Beginners |
三、网站优化要点
3. Website Optimization Tips
视觉统一：所有产品使用白底主图；博客使用统一卡通缩略图；菜单栏使用#E9E9E9浅灰色；字体统一使用Rosarivo/Rosarvo。
Visual Consistency: White background for all product images; uniform cartoon thumbnails for blogs; #E9E9E9 light gray for menus; Rosarivo/Rosarvo fonts throughout.
联系地址：虚构美国地址（不投放购物广告时较安全）。
Contact Address: Fictional US address (safer when not running Shopping ads).
四、广告落地页策略
4. Landing Page Strategies
1. 传统产品页：精心设计产品描述，层次分明的排版，突出卖点，加入动态图片/视频。
1. Traditional Product Page: Well-crafted descriptions, hierarchical layout, highlighted features, with dynamic images/videos.
2. Best类文章：总结"最佳预算"、"最佳整体"等类别，帮助用户明确需求。
2. "Best of" Articles: Summarize categories like "Best Budget" and "Best Overall" to clarify user needs.
3. 软文落地页：使用CartFlow插件创建精美页面，简化流程直达结账。
3. Native Content Landing Page: Use CartFlow to create beautiful pages that streamline the process to checkout.
五、账号安全提示
5. Account Security Tips
如果谷歌广告账号被封，建议使用VPS或指纹浏览器（首选VPS，因指纹浏览器需额外购买IP）。
If your Google Ads account gets banned, consider using a VPS or fingerprint browser (VPS preferred as fingerprint browsers require additional IP purchases).
这个测试过程可能会持续较长时间，因为年底事务繁忙，我会抽空继续推进！
This testing process may take some time due to year-end busy schedules, but I'll continue when possible!
