跨境电商旺季营销攻略：解锁Google广告与TikTok流量新玩法
跨境电商旺季营销攻略：解锁Google广告与TikTok流量新玩法
Cross-border E-commerce Peak Season Guide: New Strategies for Google Ads & TikTok Traffic
随着黑五网一和圣诞购物季的临近，跨境电商卖家们正在积极备战2021年最后一波全球流量红利。如何在这场旺季战役中脱颖而出？敦煌网即将举办的线上营销峰会将为您揭晓答案。
As Black Friday, Cyber Monday and Christmas shopping season approach, cross-border e-commerce sellers are actively preparing for the last wave of global traffic红利 in 2021. How to stand out in this peak season battle? The upcoming DHGATE online marketing summit will reveal the answers for you.
为什么Google云计算推广困难？
Why is Google Cloud Hard to Promote?
在跨境电商领域，Google广告是获取外贸订单的重要渠道，但很多卖家反映Google云计算产品推广存在困难。主要原因包括：
- 技术门槛较高，中小企业难以驾驭
- 本地化支持不足
- 价格竞争力较弱
In cross-border e-commerce, Google Ads is an important channel for obtaining foreign trade orders, but many sellers report difficulties in promoting Google Cloud products. The main reasons include:
- High technical threshold that SMEs find difficult to master
- Insufficient localized support
- Weak price competitiveness
旺季营销三大核心策略
Three Core Strategies for Peak Season Marketing
1. Google广告新玩法
即使是常规的Google广告，通过创新玩法也能获得意想不到的效果。敦煌网将与Google合作发布重磅广告产品。
2. TikTok直播带货
掌握30亿流量赛道的运营秘诀，从"台前"展示到"幕后"转化全方位突破。
3. 社交营销精细化运营
从趋势洞察到实操技巧，全面解锁社交平台获客秘诀。
1. Innovative Google Ads Strategies
Even conventional Google Ads can achieve unexpected results through innovative approaches. DHGATE will collaborate with Google to launch significant new ad products.
2. TikTok Live Commerce
Master the operational secrets of the 3 billion user traffic channel, achieving breakthroughs from front-end display to back-end conversion.
3. Refined Social Media Marketing
From trend insights to practical techniques, fully unlock the secrets of customer acquisition on social platforms.
行业大咖齐聚，分享实战经验
Industry Experts Gather to Share Practical Experience
本次峰会汇聚了Google大中华区渠道业务事业部总经理白湧、TikTok营销专家嘉伟、供应链专家谢轶仑等十位行业大咖，以及敦煌网多位关键业务负责人，将在180分钟内输出密集干货。
The summit brings together ten industry experts including Bai Yong, General Manager of Google Greater China Channel Sales, TikTok marketing specialist Jia Wei, and supply chain expert Xie Yilun, along with several key DHGATE business leaders, delivering intensive practical insights within 180 minutes.
峰会时间：11月4日 14:00-17:00
Summit Time: November 4th, 14:00-17:00
