外贸企业必看：最专业的Google推广全流程指南

外贸企业必看：最专业的Google推广全流程指南

Complete Guide to Professional Google Promotion for Foreign Trade Enterprises

在当今数字营销时代，Google推广已成为外贸企业拓展海外市场的关键渠道。本文将详细介绍外贸网站如何进行专业的Google推广，包括广告账户注册、关键词选择、创意制作等完整流程。

In today's digital marketing era, Google promotion has become a key channel for foreign trade enterprises to expand overseas markets. This article will detail how to conduct professional Google promotion for foreign trade websites, including the complete process from account registration to keyword selection and creative production.

谷歌推广7步详细流程 | 7-Step Google Promotion Process

1. 注册谷歌广告账户
进入Google Ads官网，点击"开始免费试用"，完成注册流程。
建议使用企业邮箱注册，确保账户安全性。

1. Register Google Ads Account
Visit the Google Ads official website, click "Start Free Trial" and complete the registration process.
It is recommended to use corporate email for registration to ensure account security.

2. 制定广告计划
根据业务需求选择广告类型、预算和投放位置，明确推广目标。
建议初期设置测试预算，逐步优化投放策略。

2. Create Advertising Plan
Select ad types, budget and placement based on business needs, and clarify promotion goals.
It is recommended to set a test budget initially and gradually optimize the delivery strategy.

3. 关键词选择
使用Google Keyword Planner工具选择与产品相关的关键词。
重点关注搜索量适中、竞争度较低的长尾关键词。

3. Keyword Selection
Use Google Keyword Planner tool to select product-related keywords.
Focus on long-tail keywords with moderate search volume and low competition.

4. 广告创意制作
编写具有吸引力的广告标题和描述，确保与关键词匹配。
建议A/B测试不同版本的创意，找出最佳表现方案。

4. Ad Creative Production
Write attractive ad headlines and descriptions that match the keywords.
It is recommended to A/B test different versions of creatives to find the best performing solution.

5. 预算与出价设置
设置每日/每周/每月预算和每次点击最高出价。
建议采用智能出价策略，如目标每次转化费用(tCPA)。

5. Budget and Bidding Settings
Set daily/weekly/monthly budgets and maximum bids per click.
It is recommended to use smart bidding strategies, such as target cost per acquisition (tCPA).

6. 广告类型选择
可选择搜索广告、展示广告、视频广告或应用广告。
外贸企业建议优先考虑搜索广告和展示广告组合投放。

6. Ad Type Selection
Choose from search ads, display ads, video ads or app ads.
Foreign trade enterprises are advised to prioritize a combination of search ads and display ads.

7. 效果监控与优化
持续跟踪点击率、转化率等指标，优化广告表现。
建议每周进行数据分析，及时调整投放策略。

7. Performance Monitoring and Optimization
Continuously track CTR, conversion rate and other metrics to optimize ad performance.
It is recommended to conduct data analysis weekly and adjust delivery strategies in time.

专业推广服务推荐 | Professional Promotion Services

东莞九凌网络科技有限公司拥有经验丰富的Google推广团队，提供一站式海外营销服务，包括：
• SaaS建站服务
• SEO优化服务
• 社媒营销服务
• 多语言本地化服务

Dongguan Jiuling Network Technology Co., Ltd. has an experienced Google promotion team, providing one-stop overseas marketing services including:
• SaaS website building
• SEO optimization
• Social media marketing
• Multilingual localization services

了解更多专业服务：www.syoseo.com

Learn more professional services: www.syoseo.com