24小时在线SEM推广账户制作：国内谷歌SEO上市公司揭秘新手7大误区

24小时在线SEM推广账户制作：国内谷歌SEO上市公司揭秘新手7大误区

24/7 Online SEM Account Setup: 7 Common Google Ads Mistakes by Beginners from China's Listed SEO Companies

刚接触谷歌广告的新手常犯哪些错误？ 作为国内专业的谷歌SEO服务上市公司，我们总结出以下7个关键误区及解决方案：

What are the common Google Ads mistakes for beginners? As a leading Google SEO service provider in China, we reveal 7 critical pitfalls and solutions:

1. 混合使用搜索广告与展示广告

1. Mixing Search Ads with Display Ads

搜索广告(search ads)出现在谷歌搜索结果页，而展示广告(display ads)分布在合作网站上。预算有限时，务必取消广告系列的"展示网络"选项，避免定位分散。

Search ads appear on SERPs while display ads show on partner sites. Always disable "Display Network" for text ads when budget is limited.

2. 忽视否定关键词设置

2. Neglecting Negative Keywords

建立否定关键词库（使用"-"符号）可过滤无效流量，提高广告精准度。代运营客户需定期检查服务商的关键词设置。

Build a negative keywords list (using "-") to filter irrelevant traffic. Outsourcing clients should audit agency's keyword settings.

3. 未充分利用关键词工具

3. Underutilizing Keyword Tools

推荐工具：
• Google Ads自带关键词规划师(Keyword Planner)
• 第三方工具UberSuggest
新账户建议控制关键词数量在10-20个。

Recommended tools:
• Built-in Keyword Planner
• Third-party UberSuggest
Keep 10-20 keywords for new campaigns.

4. 不测试竞价策略

4. Not Testing Bidding Strategies

新手建议从"智能点击付费"或"更多点击"开始，积累数据后再尝试手动出价。

Start with "Smart CPC" or "Maximize Clicks", switch to manual bidding after data accumulation.

5. 单一广告文案

5. Single Ad Copy

每个广告组应创建3个不同版本的文案，通过A/B测试优化CTR。

Create 3 variations per ad group and optimize through A/B testing.

6. 忽略附加信息

6. Ignoring Extensions

附加链接和行动号召(CTA)可提升广告可见性与CTR达30%。

Sitelinks and CTAs can increase visibility and CTR by 30%.

7. 不分析后台数据

7. Not Analyzing Data

必须整合Google Analytics：
高CTR但低转化？检查着陆页跳出率和加载速度。

Integrate Google Analytics:
High CTR but low conversion? Check landing page bounce rate and speed.

专业提示：国内企业做谷歌推广，建议选择具备上市公司资质的服务商，确保24小时账户监控与优化。

Pro Tip: Chinese enterprises should choose listed company providers for 24/7 account monitoring.