Google推广专家揭秘：跨境电商如何避免"0元开店"诈骗陷阱

Google推广专家揭秘：跨境电商如何避免"0元开店"诈骗陷阱

Google Ads Experts Reveal: How to Avoid "Free Store Opening" Scams in Cross-border E-commerce

近期宁波警方破获多起利用Google推广渠道实施的跨境电商诈骗案件，诈骗分子以"0元开店、无需囤货"为诱饵，通过Google广告吸引受害者。警方特别提醒跨境电商创业者保持警惕。

Ningbo police recently cracked multiple cross-border e-commerce fraud cases conducted through Google Ads channels, where scammers used "free store opening, no inventory required" as bait to attract victims via Google advertising. Police specially remind cross-border e-commerce entrepreneurs to stay vigilant.

在典型案件中，受害者王女士通过Google推广看到的"动动手指就能赚钱"广告，点击进入诈骗网站完成注册。诈骗分子精心设计的Google广告页面声称："顾客下单后，只需在供应商网站按成本价购买，公司会安排发货，差价就是利润。"

In typical cases, victim Ms. Wang saw a "earn money with just finger clicks" advertisement through Google Ads, clicked into the scam website to complete registration. The carefully designed Google advertising page by scammers claimed: "After customers place orders, you just need to purchase at cost price on the supplier website, and the company will arrange shipment. The price difference is your profit."

当王女士的店铺收到55美元的"订单"后，发现需要向私人账户转账才能"激活"购买权限。这引起了她的警觉，及时报警避免了损失。Google推广专家提醒，正规跨境电商平台绝不会要求向私人账户转账。

When Ms. Wang's store received "$55" in "orders", she found she needed to transfer money to a private account to "activate" purchasing rights. This raised her suspicion, and timely police report prevented losses. Google Ads experts remind that formal cross-border e-commerce platforms will never require transfers to private accounts.

Google推广反诈安全提示：

Google Ads anti-fraud safety tips:

• 警惕所有通过Google广告投放的"低投入高回报"承诺
• Be wary of all "low investment, high return" promises delivered through Google advertising
• 通过Google官方渠道核实推广平台资质
• Verify advertising platform qualifications through Google's official channels
• 正规Google推广不会要求向私人账户转账
• Legitimate Google Ads won't require transfers to private accounts
• 签订正规合同保障权益，可要求查看Google广告投放资质
• Sign formal contracts to protect rights, may request to view Google advertising qualifications

跨境电商专家兼Google推广顾问张明强调："Google广告是有效的营销工具，但创业者需通过Google官方认证渠道开展业务。遭遇可疑Google推广内容请立即举报。"

Cross-border e-commerce expert and Google Ads consultant Zhang Ming emphasized: "Google advertising is an effective marketing tool, but entrepreneurs should conduct business through Google's officially certified channels. Report immediately if you encounter suspicious Google Ads content."

如何安全使用Google推广开展跨境电商业务？

How to safely use Google Ads for cross-border e-commerce business?

1. 选择Google官方认证的广告代理商

1. Choose Google officially certified advertising agents

2. 仔细核查Google广告中的公司注册信息

2. Carefully verify company registration information in Google Ads

3. 通过Google推广后台查看广告投放数据

3. Check advertising data through Google Ads backend

4. 优先选择有Google徽章认证的商家

4. Prioritize merchants with Google badge certification