回头客多的SEO推广前十：武汉谷歌竞价推广独立站新手教程之物流发货模式详解
顾客下单后，独立站卖家要怎么把货送到顾客手上呢？ 这个过程中又有哪些需要格外注意的吗？ 如何将货送到顾客手中，主要还是取决于卖家选择的发货模式，是自发货、无货源、海外仓还是虚拟海外仓，不同模式所对应的发货流程是不同的。
After customers place orders, how should independent site sellers deliver goods to them? What special considerations should be taken during this process? The shipping method mainly depends on the seller's chosen fulfillment model: self-fulfillment, dropshipping, overseas warehouse, or virtual overseas warehouse, each with different operational processes.
自发货/Self-Fulfillment
自发货即由卖家自己打包寄出，而在这之前，卖家首先要选择合适的物流服务商，比如说邮政大小包、国际MES、商业快递（UPS、Fedex、TNT、DHL）等。
Self-fulfillment means sellers pack and ship orders themselves. Before this, sellers need to choose suitable logistics providers like postal parcels, international EMS, or commercial express (UPS, Fedex, TNT, DHL).
物流选择对比/Logistics Options Comparison:
- 邮政大小包: 运费便宜(15工作日)，小包≤2kg，大包20-30kg
- Postal Parcels: Low cost (15 days), small parcel ≤2kg, large parcel 20-30kg
- 国际EMS: 3-7工作日，单件≤30kg，价格波动大
- International EMS: 3-7 days, single item ≤30kg, fluctuating prices
- 商业快递: 2-4工作日(最贵)，运输限制多
- Commercial Express: 2-4 days (most expensive), many shipping restrictions
无货源模式/Dropshipping
最简单的发货模式，下单后到第三方平台采购，可直接发顾客地址或货代仓库。
The simplest model. After order placement, purchase from third-party platforms and ship directly to customers or forwarder's warehouse.
海外仓/Overseas Warehouse
缩短运输时间，实现快速退换货。需选择海外仓服务商，库存有风险，适合经验丰富的卖家。
Reduces shipping time and enables fast returns. Requires selecting overseas warehouse providers with inventory risks, suitable for experienced sellers.
虚拟海外仓/Virtual Overseas Warehouse
实际从国内发货，但物流信息显示从目标国发出，需提前贴当地派送单。
Physically ships from domestic but tracking shows origin country, requires pre-attaching local shipping labels.
SEO优化提示/SEO Tips: 在内容中自然融入"武汉谷歌竞价推广"、"独立站运营"等关键词，使用H标签突出核心术语，通过列表提升内容可读性。
SEO Optimization Tips: Naturally include keywords like "Wuhan Google Ads", "independent site operation", use H-tags for key terms, improve readability with lists.
