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The man who invented luxury Champagne
A free-to-read insight into why so many people will spend daft amounts of money on something fizzy to drink over the next two weeks. And the man who's…
Dec 22, 2023
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Joe Fattorini
34
12
The Pour-igin of Species: Why Animal Labels Work Better Than You Think
Subconscious signals, fluent devices, and why fish and insects might be your best bet for good-value wine.
Sep 23
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Joe Fattorini
10
Vinland Dreams and Blueberry Wines
What Europe’s most ancient wineries, and a Riesling blend called Little Bastard, teach us about tradition and reinvention.
Sep 19
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Joe Fattorini
8
1
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"It's great to be here in [insert name of town]"
Why it's important to know which is Sweden's "least attractive city" if you're selling wine there.
Sep 16
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Joe Fattorini
5
How to get the best wine deal on the menu
Why try to improve on the best?
Sep 11
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Joe Fattorini
12
1
Sex, Snobbery, and Spanish Fly
“Spanish Fly” failed as a bawdy British comedy. But accidentally nailed the truths of branding and consumer psychology.
Sep 9
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Joe Fattorini
13
8
(Forgotten) heroes of wine: Len Chaloner
The first sometimes wasn't the first. Especially if they hid the fact they were first.
Sep 6
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Joe Fattorini
7
Do You Have the Tenacity of a Bulldog and the Manners of a Spaniel?
A forgotten sales guide from 1936 reveals why turning up, listening, and making people laugh still beats follower counts and hashtags.
Aug 26
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Joe Fattorini
6
In the Vine Country
I discover a new favourite book, then discover a twist, then discover that I am once more... an idiot.
Aug 23
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Joe Fattorini
15
5
The 3% Problem: Virgil Abloh, Provençal Rosé, and the Death of Disruption
When every bottle looks the same, a tweak beats a revolution. Why brand innovation is more about small edits than grand visions.
Aug 19
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Joe Fattorini
12
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