Shopee印尼站"一店多运"功能详解与运营指南

Shopee印尼站"一店多运"功能详解与运营指南

Complete Guide to Shopee Indonesia's "One Store Multi-Shipment" Feature

最新消息：Shopee平台印尼站将于2020年7月正式上线"一店多运"功能，为跨境卖家提供更便捷的海外仓解决方案。

Latest News: Shopee Indonesia will officially launch the "One Store Multi-Shipment" feature in July 2020, providing cross-border sellers with a more convenient overseas warehouse solution.

1. 什么是一店多运？

1. What is "One Store Multi-Shipment"?

√ 为跨境店铺商品开通海外仓直发服务
√ 提升买家体验，降低运营成本
√ 利用海外仓流量提升店铺销售
√ 商品经审批后可安排海运入仓
√ 买家下单优先从海外仓出货

√ Enable direct shipping service from overseas warehouses for cross-border store products
√ Improve buyer experience and reduce operating costs
√ Utilize overseas warehouse traffic to boost store sales
√ Products can be shipped by sea after approval
√ Buyer orders will be prioritized for shipment from overseas warehouses

2. 适用产品

2. Applicable Products

√ 所有入仓商品将受益
√ 商品页面将显示"Shopee24"标签，提升转化率

√ All warehoused products will benefit
√ Product pages will display "Shopee24" label to improve conversion rate

3. 主要优势

3. Key Benefits

√ 无需新开店铺或上传新品
√ 保留原商品历史数据
√ 不受印尼新税收政策影响
√ 获得更多平台曝光资源

√ No need to open new stores or upload new products
√ Retain original product historical data
√ Not affected by Indonesia's new tax policy
√ Get more platform exposure resources

4. 运营技巧

4. Operation Tips

产品上传：建议使用印尼语上架，标题简洁，关键词精准翻译
物流设置：优先选择J&T、JNE等线上物流
发货时效：海外仓产品建议2天发货，直发产品建议7天预售
财务管理：仅收取2%的财务管理费

Product Upload: Recommended to use Indonesian language for listing, concise titles, accurate keyword translation
Logistics Settings: Prioritize online logistics such as J&T, JNE
Delivery Time: Overseas warehouse products recommend 2-day delivery, direct shipping products recommend 7-day pre-sale
Financial Management: Only 2% financial management fee is charged

5. 印尼电商平台概览

5. Overview of Indonesian E-commerce Platforms

Shopee (腾讯投资)、Lazada (阿里控股)、Tokopedia (阿里投资)、JD.id (京东旗下)、Bukalapak (本土)、Blibli (本土)、Zalora (时尚垂直)

Shopee (Tencent investment), Lazada (Alibaba holding), Tokopedia (Alibaba investment), JD.id (JD.com), Bukalapak (local), Blibli (local), Zalora (fashion vertical)

温馨提示：及时发货对印尼店铺至关重要，买家对到货时间非常敏感。

Reminder: Timely delivery is crucial for Indonesian stores, as buyers are very sensitive to arrival times.