外贸新手入门指南：如何开展外贸业务与谷歌竞价推广
一、外贸业务如何入手
1. 市场调研与定位
在开始外贸业务前，首先要进行充分的市场调研，了解目标市场的需求、竞争情况和消费习惯。
How to Start Foreign Trade Business
1. Market Research and Positioning
Before starting foreign trade business, conduct thorough market research to understand target market needs, competition and consumption habits.
2. 产品选择与供应链建立
选择适合国际市场的产品，并建立稳定的供应链。外贸尾单是一个不错的货源选择。
2. Product Selection and Supply Chain Establishment
Choose products suitable for international markets and establish stable supply chains. Foreign trade surplus stock is a good sourcing option.
二、外贸尾单货源寻找
外贸尾单货源比较丰富，多数外贸生产企业在完成订单时都会超额生产，这些超额部分就形成了尾单货源。可以通过以下渠道获取：
1. 直接联系外贸生产企业
2. 与外贸公司建立合作关系
3. 参加外贸展会获取资源
4. 通过B2B平台寻找供应商
Where to Find Foreign Trade Surplus Stock
Foreign trade surplus stock is relatively abundant. Most manufacturers produce extra quantities when fulfilling orders, creating surplus stock. You can source through:
1. Contact manufacturers directly
2. Establish partnerships with trading companies
3. Attend trade fairs
4. Find suppliers through B2B platforms
三、谷歌竞价推广技巧
1. 关键词研究
使用Google Keyword Planner等工具进行关键词研究，选择转化率高的精准关键词。
Google Ads Promotion Tips
1. Keyword Research
Use tools like Google Keyword Planner to research and select high-converting precise keywords.
2. 广告文案优化
撰写吸引人的广告文案，突出产品优势和卖点，包含明确的行动号召。
2. Ad Copy Optimization
Create compelling ad copies highlighting product advantages and USPs, with clear call-to-actions.
3. 落地页优化
确保广告落地页与广告内容高度相关，提高转化率。
3. Landing Page Optimization
Ensure high relevance between landing pages and ad content to improve conversion rates.
