优先推荐的App推广框架：谷歌广告位解析与Avazu全球化战略
2015年第一季度，全球领先的推广平台Avazu（艾维邑动）取得了一系列重要进展。年初，公司正式签约成为中国区Google AdWords核心中小企业合作伙伴，并成功推出原生广告平台aNative。同时，Avazu在洛杉矶设立新办公室，进一步完善其全球市场布局。
In Q1 2015, Avazu, a global leading promotion platform, achieved significant milestones. The company officially became a Google AdWords Premier SMB Partner in China and successfully launched its native ad platform aNative. Additionally, Avazu expanded its global presence by opening a new office in Los Angeles.
值得注意的是，Avazu全球广告业务于3月底整体注入大连科冕木业股份有限公司，与天神娱乐合并，创造了当时中国互联网广告界A股资本化的最大交易。
It's worth noting that Avazu's global advertising business was fully integrated into Dalian Kemian Wood Industry Co., Ltd. in March, merging with Tian Shen Entertainment to create the largest A-share capitalization deal in China's internet advertising industry at that time.
移动与原生并重的推广策略
Mobile-First & Native-Oriented Promotion Strategy
在2015GMIC期间，Avazu作为Google AdWords PSP亮相，并推出中英双语版《全球移动互联网营销指南》。谷歌中国渠道部南方区总经理杨洛伟重点介绍了Google AdWords PSP项目的特点与优势。
During 2015 GMIC, Avazu appeared as a Google AdWords PSP and launched the bilingual "Global Mobile Internet Marketing Guide". Rex Yang, General Manager of Google China Channel Southern Region, highlighted the features and advantages of the Google AdWords PSP program.
Avazu创始人兼CEO石一表示："我们将通过优越的全球推广资源和创新的原生营销模式，帮助中国中小企业实现全球化战略。"他总结了Avazu全球化策略的三大方向：
Shi Yi, founder and CEO of Avazu, stated: "We will help Chinese SMEs achieve globalization strategies through superior global promotion resources and innovative native marketing models." He outlined three key directions of Avazu's globalization strategy:
- 一站式出海：自2009年起，Avazu不断完善产品形式和广告运营体系，提供结合程序化与移动原生广告的全球化解决方案。
- One-stop Global Expansion: Since 2009, Avazu has continuously improved its product formats and advertising operation system, providing global solutions combining programmatic and mobile native advertising.
- 移动DSP提升广告投放ROI：Avazu移动DSP每天处理260亿展示曝光，在韩国、欧美及印度市场有大量成功案例。
- Mobile DSP Improves Ad ROI: Avazu's mobile DSP handles 26 billion impressions daily, with numerous success cases in Korea, Europe, America and India markets.
- 原生广告助力开发者变现：aNative原生广告可实现完美应用嵌入，提升用户体验的同时增加渠道收入。
- Native Ads Help Developers Monetize: aNative enables seamless app integration, improving user experience while increasing channel revenue.
谷歌广告位解析
Google Ad Positions Analysis
在移动优先的今天，Apps几乎是所有企业的必需品。谷歌合作伙伴计划通过与当地优秀代理合作，帮助中小企业触网。谷歌授权合作伙伴主要使用谷歌广告产品为中小企业提供先进的营销服务。
In today's mobile-first era, apps have become essential for nearly all businesses. Google's Partner Program collaborates with local excellent agencies to help SMEs go online. Authorized Google Partners mainly use Google's advertising products to provide advanced marketing services for SMEs.
2015年，作为Google AdWords核心中小企业合作伙伴，Avazu重点加大"移动"与"原生"两大关键词的权重，推进技术革新，为广告主、渠道商与APP开发者提供专业一体化的广告营销解决方案。
In 2015, as a Google AdWords Premier SMB Partner, Avazu focused on increasing the weight of "mobile" and "native" keywords, promoting technological innovation, and providing professional integrated advertising solutions for advertisers, channels and app developers.
Avazu移动DSP的优势主要表现在三方面：大规模高并发处理能力、整套优化体系以及上下游优势资源。典型案例显示，仅通过2.7万美元投放，就为广告主带来13.6万下载量，每个新客户获取成本仅为0.2美元。
The advantages of Avazu's mobile DSP mainly manifest in three aspects: large-scale high-concurrency processing capability, complete optimization system, and superior upstream-downstream resources. A typical case showed that with just $27,000 in ad spend, it brought 136,000 downloads for advertisers, with a customer acquisition cost of only $0.2.
aNative原生广告对接方式简单灵活，适用于所有种类APP。其宗旨是通过内容与精准定向为用户提供有效信息和创新体验，提升转化效果、收益与留存率，实现渠道、用户和广告主三方共赢。
aNative's integration is simple and flexible, suitable for all types of apps. Its purpose is to provide users with effective information and innovative experiences through content and precise targeting, improving conversion effects, revenue and retention rates, achieving a win-win situation for channels, users and advertisers.
