必须选择的网络推广技巧：谷歌竞价广告怎么推广？外贸大省带头出海"跑订单"
来源/Source: 人民日报海外版/People's Daily Overseas Edition
外贸数据亮眼/Impressive Foreign Trade Data: 今年前11个月，山东港口烟台港共完成商品车发运37.8万辆，同比增长39.2%。
From January to November this year, Yantai Port in Shandong Province shipped 378,000 vehicles, a year-on-year increase of 39.2%.
企业出海热潮/Surge in Overseas Business Trips: "一次见面胜过千封邮件！"最近，这句话成了不少外贸人的口头禅。
"One face-to-face meeting is better than a thousand emails!" This has recently become a mantra for many foreign trade professionals.
政府支持举措/Government Support Measures: 宁波市政府12月2日召开"百团千企万人"拓市场促招引专项攻坚行动动员会。
On December 2, the Ningbo Municipal Government held a mobilization meeting for the "Hundred Groups, Thousand Enterprises, Ten Thousand People" campaign to expand markets and promote investment.
企业成功案例/Success Stories: 成都晶宝时频技术股份有限公司携手另一家成都企业共同与德国客户达成了1200万欧元的采购意向。
Chengdu Jingbao Time-Frequency Technology Co., Ltd. partnered with another Chengdu company to reach a procurement intention of 12 million euros with a German client.
产品优势展示/Product Advantages: 苏美达FIRMAN品牌三燃料便携式发电机可以在零下35摄氏度的超低温环境下正常运行。
SUMEC's FIRMAN brand triple-fuel portable generator can operate normally in ultra-low temperature environments as cold as -35°C.
跨境电商助力/Cross-border E-commerce Support: 阿里巴巴国际站将在近期陆续推出至少100场数字化混展，覆盖美、欧、日等十余个重要市场。
Alibaba International Station will soon launch at least 100 digital hybrid exhibitions covering more than ten important markets including the US, Europe, and Japan.
专家观点/Expert Opinion: 中国外贸产业基础良好、竞争力强，随着企业履约、创新能力不断增强以及稳外贸政策效应持续释放，中国外贸有望释放出更多活力。
China's foreign trade industry has a solid foundation and strong competitiveness. With continuous improvement in corporate performance and innovation capabilities, along with the sustained effects of foreign trade stabilization policies, China's foreign trade is expected to unleash more vitality.
谷歌广告推广技巧/Google Ads Promotion Tips:
- 精准定位/Targeting: 利用谷歌广告的精准定位功能，锁定目标客户群体
Utilize Google Ads' precise targeting features to focus on your target customer groups - 关键词优化/Keyword Optimization: 选择与产品高度相关的长尾关键词
Select long-tail keywords highly relevant to your products - 广告文案/Ad Copy: 撰写突出产品优势和差异化的广告文案
Create ad copies that highlight product advantages and differentiation - 落地页优化/Landing Page Optimization: 确保广告落地页与广告内容高度一致
Ensure high consistency between ad content and landing pages - 数据分析/Data Analysis: 定期分析广告数据，优化投放策略
Regularly analyze ad data to optimize advertising strategies
外贸企业出海建议/Overseas Expansion Recommendations:
- 积极参加国际展会/Actively participate in international exhibitions
- 建立本地化营销团队/Establish localized marketing teams
- 利用数字营销工具/Utilize digital marketing tools
- 关注国际贸易政策/Pay attention to international trade policies
- 加强供应链管理/Strengthen supply chain management
