山东谷歌竞价推广专家摩比万思：多屏程序化广告的未来
未来的广告将如何进化？ 想象一下：白天在电脑上看到的广告，晚上在手机上能看到续集——这正是广告主梦寐以求的跨屏连续传播体验。 山东谷歌竞价推广领域的创新者摩比万思(MobiVans)正在将这种愿景变为现实。
How will advertising evolve? Imagine seeing an ad sequel on your phone for the campaign you viewed on desktop during daytime—this cross-screen continuity is advertisers' dream. Shandong's Google Ads innovator MobiVans is turning this vision into reality.
这家成立仅一年多的创业公司专注于多屏程序化购买(RTB)效果广告和大数据技术。核心团队包括：前中关村在线总经理于冬雪(13年互联网经验)、前PCHome执行总经理罗越，以及CTO张杰——他主导开发了三大核心技术平台：
This startup founded just over a year ago specializes in multi-screen RTB performance ads and big data technology. The dream team includes: former ZOL GM Yu Dongxue (13-yr internet veteran), former PCHome COO Luo Yue, and CTO Zhang Jie who developed three core platforms:
- AdVans智能RTB 2.0广告交易平台
- "海效推广"移动DSP平台
- DataVans跨屏DMP数据管理平台
"真正的DSP公司，技术实力就是生命线"，张杰强调。目前30多人的团队主要由互联网产品研发人员和IT垂直媒体人组成，对数字营销有深刻理解。
"For real DSP companies, technological capability is the lifeline", Zhang emphasized. The 30+ team consists mainly of internet product developers and IT vertical media professionals with deep digital marketing expertise.
移动DSP：广告技术的新能源
Mobile DSP: The New Energy of Ad Tech
公司名称"MobiVans"蕴含战略定位：
• Mobi=移动互联网
• Vans=数据先锋+海量数据运输
The name "MobiVans" reveals strategic positioning:
• Mobi = Mobile internet
• Vans = Data pioneer + Massive data transport
DSP技术带来三大革命性改变：
DSP technology brings three revolutionary changes:
- 将普通流量转化为个性化消费者
- 通过手机识别构建精准用户画像
- 建立可重复使用的用户行为数据库
相比PC端，移动广告具备三大数据优势：
Compared with PC, mobile ads have three data advantages:
| 维度 | PC端 | 移动端 |
|---|---|---|
| 地理位置 | IP定位(城市级) | LBS精准定位(米级) |
| 用户识别 | Cookie(设备级) | IDFA(用户级) |
跨屏整合：超越设备界限
Cross-Screen Integration: Beyond Device Boundaries
摩比万思的创新在于：
1. 数据升级：建立更完整的用户画像
2. 多屏策略：不只是广告形式整合，而是全链路数字营销整合
MobiVans' innovations include:
1. Data upgrade: More complete user profiles
2. Multi-screen strategy: Not just ad format integration, but full-funnel digital marketing integration
张杰预言："未来的多屏整合将包含智能电视、智能手表甚至智能家电。设备差异终将消失，真正的价值在于信息本身。"
Zhang predicts: "Future multi-screen integration will include smart TVs, watches and appliances. Device differences will eventually disappear, true value lies in the information itself."
作为谷歌AdSense中国认证合作伙伴(GASCP)，摩比万思的解决方案已获谷歌官方认可。在程序化购买爆发的2014年，这家公司正引领着山东乃至全国的数字广告技术革新。
As Google's certified partner (GASCP) in China, MobiVans' solutions have earned Google's endorsement. During 2014's programmatic advertising boom, this company is leading digital ad tech innovation in Shandong and nationwide.