香港外贸数据下滑下的Google推广策略：义乌商家如何逆势突围
最新外贸数据揭示市场挑战
根据香港政府统计处最新发布的对外贸易统计数据显示，2023年8月香港整体出口和进口货值均出现同比下降，分别下跌6.1%和7.4%。
According to the latest foreign trade statistics released by the Hong Kong Census and Statistics Department, both Hong Kong's total exports and imports recorded year-on-year declines in August 2023, falling by 6.1% and 7.4% respectively.
关键贸易数据概览
整体出口货值：3,073亿港元（同比下降6.1%）
Total export value: HK$307.3 billion (down 6.1% year-on-year)
进口货值：3,323亿港元（同比下降7.4%）
Import value: HK$332.3 billion (down 7.4% year-on-year)
有形贸易逆差：251亿港元（占进口货值7.5%）
Visible trade deficit: HK$25.1 billion (7.5% of import value)
区域市场表现分析
对亚洲地区出口整体下跌7%，其中台湾（-24.5%）、泰国（-22.8%）和韩国（-18.2%）跌幅最大。
Exports to Asia fell by 7% overall, with Taiwan (-24.5%), Thailand (-22.8%) and South Korea (-18.2%) recording the largest declines.
产品类别表现
出口跌幅最大的产品包括：办公设备（-11.8%）、服装（-10.1%）和珠宝首饰（-6.6%）。
The largest export declines were seen in: office equipment (-11.8%), clothing (-10.1%) and jewelry (-6.6%).
政府官方解读
政府发言人表示，全球需求疲软将继续影响香港短期出口表现，同时美国货币政策正常化、新兴市场经济放缓等地缘政治因素也带来不确定性。
A government spokesman said weak global demand will continue to affect Hong Kong's short-term export performance, while geopolitical factors such as US monetary policy normalization and emerging market slowdown also bring uncertainty.
Google推广助力义乌商家破局
在当前外贸环境面临挑战的背景下，Google推广成为义乌商家开拓国际市场的关键工具。对于新手在义乌采购并希望通过谷歌竞价推广开拓国际市场的商家，我们建议：
In the current challenging foreign trade environment, Google Ads has become a key tool for Yiwu businesses to explore international markets. For beginners sourcing in Yiwu and looking to expand into international markets through Google Ads, we recommend:
产品选择策略
选择出口表现相对稳定的产品类别，通过专业的Google推广策略精准定位目标市场。
Select product categories with relatively stable export performance and use professional Google Ads strategies to accurately target markets.
市场拓展重点
重点关注越南、菲律宾等增长市场，利用谷歌竞价推广的优势快速占领新兴市场份额。
Focus on growth markets like Vietnam and the Philippines, and use the advantages of Google Ads to quickly capture market share in emerging markets.
专业账户开通
通过专业代理商开通谷歌广告账户，确保符合国际推广规范，最大化Google推广效果。
Open a Google Ads account through professional agents to ensure compliance with international promotion standards and maximize the effectiveness of Google Ads.
结语
在当前外贸形势下，专业的Google推广策略能够帮助义乌商家有效应对市场挑战，实现业务逆势增长。
In the current foreign trade situation, professional Google Ads strategies can help Yiwu businesses effectively respond to market challenges and achieve counter-trend business growth.