跨境电商新蓝海：新兴市场如何成为增长引擎
中国跨境电商迎来历史性机遇
Historic Opportunity for Chinese Cross-border E-commerce
在第四届中国跨境电商交易会上发布的《中国跨境电商企业出海发展蓝皮书(2024)》显示，东南亚、中东和拉美等新兴市场正成为中国跨境电商的新增长极。
The "Blue Book on Chinese Cross-border E-commerce Enterprises' Overseas Development (2024)" released at the 4th China Cross-border E-commerce Trade Fair indicates that emerging markets like Southeast Asia, the Middle East and Latin America are becoming new growth engines for Chinese cross-border e-commerce.
数据亮点：
Key Statistics:
- 2023年中国跨境电商进出口总额2.38万亿元，同比增长15.6%
- China's cross-border e-commerce import and export volume reached 2.38 trillion yuan in 2023, up 15.6% year-on-year
- 出口1.83万亿元，增长19.6%
- Exports accounted for 1.83 trillion yuan, growing 19.6%
中国制造的竞争优势
Competitive Advantages of Chinese Manufacturing
蓝皮书强调，中国作为全球唯一拥有联合国产业分类中全部工业门类的国家，完善的产业链和基础设施显著降低了交易成本，这是中国跨境电商快速发展的核心动力。
The Blue Book highlights that China, as the only country with all industrial categories in the UN classification, benefits from complete industrial chains and infrastructure that significantly reduce transaction costs - the core driver for rapid cross-border e-commerce development.
政策红利加速市场拓展
Policy Dividends Accelerate Market Expansion
德勤合伙人计芳指出，RCEP和"一带一路"倡议的推进使得各国海关、铁路等机构的合作日益紧密，为跨境电商创造了更便利的贸易环境。
Deloitte partner Ji Fang noted that the advancement of RCEP and the Belt and Road Initiative has fostered closer cooperation among customs and railway authorities across countries, creating a more favorable trade environment for cross-border e-commerce.
未来发展建议：
Future Development Recommendations:
- 通过"丝路电商"开拓新兴市场
- Expand into emerging markets through "Silk Road E-commerce"
- 推动数字化和精细化运营
- Promote digitalization and refined operations
- 扩大服务类产品规模
- Expand service product offerings
- 优化跨境电商生态链
- Optimize cross-border e-commerce ecosystem
专家预测，随着全球网购习惯的普及，新兴市场将成为中国跨境电商实现"买全球、卖全球"战略的关键突破口。
Experts predict that with the globalization of online shopping habits, emerging markets will become crucial breakthroughs for Chinese cross-border e-commerce to achieve its "buy globally, sell globally" strategy.
