疫情期间安全套市场爆发：国产厂商如何挑战国际品牌？
疫情期间安全套市场爆发：国产厂商如何挑战国际品牌？
Condom Market Boom During Pandemic: How Chinese Manufacturers Challenge International Brands?
疫情下的安全套市场新格局
New Pattern in Condom Market During Pandemic
全球最大的安全套生产商马来西亚康乐公司（Karex Bhd）警告称，疫情已导致1亿个安全套缺口。这一消息引发市场广泛关注，消费者和厂商都在担忧供应问题。
Malaysia's Karex Bhd, the world's largest condom producer, warned that the pandemic has caused a shortage of 100 million condoms. This news has drawn widespread attention, raising concerns among both consumers and manufacturers about supply issues.
国内安全套品牌诺丝董事长江志铭向记者透露，近两个月线上销售额同比翻番。但受代工成本增加影响，部分产品可能涨价。
Jiang Zhiming, chairman of domestic condom brand Nox, revealed to reporters that online sales in the past two months have doubled year-on-year. However, due to increased OEM costs, some products may see price increases.
市场供需现状
Market Supply and Demand Status
疫情期间，居家时间延长导致安全套需求激增：
Extended stay-at-home periods during the pandemic have led to a surge in condom demand:
- 拼多多"宅家十大热销商品"榜单中，安全套上榜
- 成都市卫健委上线"免费避孕药具"线上门店
- 上海确保免费避孕药具不断供
- Condoms made Pinduoduo's "Top 10 Hot-selling Products at Home" list
- Chengdu Health Commission launched online "free contraceptive" stores
- Shanghai ensures continuous supply of free contraceptives
立邦橡胶CEO表示，公司将持续满负荷生产至9月，预计今年产量将达19亿只，同比增长27%。
Liban Rubber's CEO stated the company will maintain full production until September, with expected output reaching 1.9 billion condoms this year, a 27% increase.
国产厂商的技术突破
Technological Breakthroughs by Domestic Manufacturers
兰州科天健康成功研发中国首款0.01mm水性聚氨酯安全套，打破国外垄断。目前拥有5条生产线，年产2亿只。
Lanzhou Ketian Health successfully developed China's first 0.01mm water-based polyurethane condom, breaking foreign monopolies. Currently operating 5 production lines with annual output of 200 million condoms.
尽管技术取得突破，但国产品牌仍面临市场认知度低的挑战。科天健康已与杰士邦合作，共同推广国产水性聚氨酯安全套。
Despite technological breakthroughs, domestic brands still face challenges with low market recognition. Ketian Health has partnered with Jissbon to jointly promote domestic water-based polyurethane condoms.
市场竞争格局
Market Competition Landscape
目前中国安全套市场前三名均为国际品牌：
The top three in China's condom market are all international brands:
- 杜蕾斯（30%市场份额）
- 冈本
- 杰士邦（约10%）
- Durex (30% market share)
- Okamoto
- Jissbon (about 10%)
据AC尼尔森数据，2018年中国安全套销量约200亿只，其中聚氨酯安全套占比仍较低，主要集中在中高端市场。
According to AC Nielsen data, China's condom sales in 2018 were about 20 billion, with polyurethane condoms accounting for a relatively small proportion, mainly in the mid-to-high-end market.
未来发展趋势
Future Development Trends
江志铭指出，当前市场竞争已趋白热化，存量市场机会有限。新品牌若无突破能力，很难突围。未来需要：
Jiang Zhiming pointed out that market competition has become fierce, with limited opportunities in the existing market. New brands will find it difficult to break through without breakthrough capabilities. The future requires:
- 加大研发投入，满足消费者对体验感的需求
- 考虑在国内设厂，拓展外贸机会
- 整合线上线下渠道，打造立体营销模式
- Increased R&D investment to meet consumer demands for experience
- Considering domestic production to expand foreign trade opportunities
- Integrating online and offline channels to create a three-dimensional marketing model
研究机构Technavio预计，2020年全球安全套市场规模将达70.3亿美元，销量增至446.8亿只。中国市场的增长潜力仍然巨大。
Research firm Technavio predicts the global condom market will reach $7.03 billion in 2020, with sales increasing to 44.68 billion. China's market still has huge growth potential.
