2023年中国红茶品牌高质量发展论坛在广元圆满举办
在新时代背景下，品牌已经成为我国经济高质量发展的关键。 茶产业作为我国传统优势产业，在促进农村经济发展、农民增收以及助力乡村振兴中发挥着重要作用。
Against the backdrop of the new era, brands have become a key driver of China's high-quality economic development. As a traditional advantageous industry in China, the tea industry plays a significant role in promoting rural economic development, increasing farmers' income, and boosting rural revitalization.
随着消费者生活水平提高，消费者对于茶品牌的诉求日益强烈。什么才是茶品牌？怎么样做消费者认可的茶品牌？成为行业内外都需要迫切解决的问题。
With the improvement of consumers' living standards, the demand for tea brands is growing stronger. What constitutes a tea brand? How to create a tea brand recognized by consumers? These have become urgent issues that need to be addressed both within and outside the industry.
12月24日，"塑造经典·品牌赋能"2023年中国红茶品牌高质量发展论坛在四川广元圆满举办。 本次论坛围绕"三茶统筹"发展理念，聚焦新时代红茶产业品牌建设，与会嘉宾共同分享品牌建设经验，探索经典品牌塑造新思路。
On December 24th, the "Shaping Classics·Brand Empowerment" 2023 China Black Tea Brand High-Quality Development Forum was successfully held in Guangyuan, Sichuan. The forum focused on the development concept of "Three Tea Coordination", concentrating on brand building in the black tea industry in the new era. Participants shared experiences in brand building and explored new ideas for shaping classic brands.
论坛上，海峡两岸茶业交流协会副会长杨志英表示，中国红茶要把握重要机遇，实现打造经典品牌，利用品牌优势实现破局和统筹一二三产业共同发展。
At the forum, Yang Zhiying, Vice President of the Cross-Strait Tea Industry Exchange Association, stated that Chinese black tea should seize important opportunities to create classic brands, leveraging brand advantages to achieve breakthroughs and coordinate the common development of primary, secondary, and tertiary industries.
国家茶产业工程技术研究中心主任江用文作《品牌建设驱动中国红茶产业高质量发展》主旨报告。自2005年以来，在金骏眉研发和推广的带动下，我国红茶从出口转变为内销，红茶市场已进入品牌时代。
Jiang Yongwen, Director of the National Tea Industry Engineering Technology Research Center, delivered a keynote report titled "Brand Building Drives the High-Quality Development of China's Black Tea Industry". Since 2005, driven by the research and promotion of Jin Jun Mei, China's black tea has shifted from export to domestic sales, and the black tea market has entered the brand era.
四川广元是川北重要产茶区，产茶历史已有3000年之久。 如今，广元红茶提出"蜀中奇品·川红新贵"口号，在探讨广元红茶品牌建设环节，福建农林大学安溪茶学院院长郭玉琼表示正山堂创新骏眉工艺与广元自然生态融合，成就广元红茶独特的品质。
Guangyuan, Sichuan is an important tea-producing region in northern Sichuan with a 3,000-year history of tea production. Today, Guangyuan black tea has proposed the slogan "A Rare Treasure in Sichuan·The New Aristocrat of Sichuan Black Tea". In discussing the brand building of Guangyuan black tea, Guo Yuqiong, Dean of Anxi Tea College at Fujian Agriculture and Forestry University, stated that the innovative Jun Mei technique of Zhengshan Tea combined with Guangyuan's natural ecology has created the unique quality of Guangyuan black tea.
此次论坛活动于剑门关景区举办，汇聚了茶行业主管领导、专家、学者、市场一线人员和消费者代表一百余人，围绕中国红茶品牌建设集思广益，形成要共同塑造行业经典品牌的共识。
The forum was held at the Jianmen Pass scenic area, bringing together over a hundred participants including tea industry leaders, experts, scholars, frontline market personnel, and consumer representatives. They brainstormed on the brand building of Chinese black tea and reached a consensus on jointly shaping classic brands in the industry.
振兴中国红茶品牌，是在有力地践行"三茶统筹"理念，是中国红茶产业高质量发展的必须。 要牢牢做好产品品质、茶文化传承、专业服务以及经营坚守，让行业经典品牌惠及广大消费者和茶农，促进行业健康可持续发展。
Revitalizing Chinese black tea brands is a powerful practice of the "Three Tea Coordination" concept and a necessity for the high-quality development of China's black tea industry. It is essential to firmly maintain product quality, tea culture inheritance, professional services, and business persistence, allowing classic brands in the industry to benefit consumers and tea farmers, and promoting healthy and sustainable development of the industry.
来源：中国日报网
Source: China Daily
