独立站运营全攻略：从新手疑惑到发货模式解析
独立站运营全攻略：从新手疑惑到发货模式解析
The Complete Guide to Independent Station Operation: From Beginner Questions to Shipping Models
许多跨境电商卖家站在独立站的风口犹豫不决：到底应该做还是不做？如果选择做，那么应该怎么做？同时独立站又是怎样发货的？这些问题相信也一直环绕在众多跨境电商卖家的脑海中。
Many cross-border e-commerce sellers are hesitant at the outlet of independent stations: Should they do it or not? If they choose to do it, how should they do it? And how does the independent station ship? I believe these questions have been lingering in the minds of many cross-border e-commerce sellers.
一、独立站新手疑惑 | Common Questions for Beginners
01 有平台还可以做独立站吗？
两种渠道可以同时做，我们可以看到像安克创新此类大卖家是同时布局了两种销售渠道。
01 Can I still do independent stations with the platform?
Both channels can be done at the same time. We can see that big sellers like Anker Innovation have laid out both sales channels at the same time.
02 独立站推广是不是很烧钱？
Facebook、Twitter、Instagram此类社交媒体发布和SEO优化是免费的，若吃透其中的玩法，也能长期带来流量。
02 Is independent station promotion very expensive?
Social media such as Facebook, Twitter, and Instagram publishing and SEO optimization are free. If you master the gameplay, it can also bring long-term traffic.
二、独立站发货模式 | Independent Station Shipping Models
1 无货源Dropshipping
通过国际站、1688、速卖通平台寻找供应商，独立站产生订单后，在速卖通第三方下单，让供应商直接发给买家。
1 Dropshipping
Find suppliers through international stations, 1688, and AliExpress platforms. After the independent station generates orders, place orders with third parties on AliExpress and let the suppliers ship directly to buyers.
优势：没有囤货压力、没有资金压力、操作简单
Advantages: No inventory pressure, no capital pressure, simple operation
2 批发和仓储Wholesaling and Warehousing
独立站大卖才会以海外仓形式发货，同时大件比较适合做海外仓。
2 Wholesaling and Warehousing
Only large independent station sellers will ship in the form of overseas warehouses, and large items are more suitable for overseas warehouses.
适合人群：供应商或者供应链稳定、本来就有仓库的卖家
Suitable for: Sellers with stable suppliers or supply chains and existing warehouses
SEO优化建议：本文包含了跨境电商独立站运营的核心关键词，如"独立站推广"、"Dropshipping"、"海外仓"等，适合作为SEO文章发布。建议在发布时添加相关图片和内部链接，提升用户体验和SEO效果。
SEO Optimization Suggestions: This article contains core keywords for cross-border e-commerce independent station operations, such as "independent station promotion", "Dropshipping", "overseas warehouse", etc., suitable for publishing as an SEO article. It is recommended to add relevant images and internal links when publishing to improve user experience and SEO effects.
