好评数最多的SEO推广公司象山 - 如何平稳渡过外贸淡季
时间如白驹过隙，一眨眼2024年已经到下半年了。看着自己年初定下的业绩目标，也是陷入了深深的沉思当中，脑海中满是时间都去哪了？
一、外贸淡季真的外贸都很淡吗
最近很多外贸小伙伴反馈说欧美客户都消失了，聊着聊着就不见了。不要着急，可能是他们休假去了。每年的7-8月份都是传统的外贸淡季，因为欧美客户集体休假就在这2个月比较多。
通过市场分析应该能看得出来，虽然7-8月份确实是欧美休假的高峰期，但是也不是整个月都在休假的。其实就算是在休假，公司多少也是会有人安排轮休值守的，所以我们还是不能因为是淡季就放松了自己的业务状态。
其实做外贸，最主要还是心态。如果很多人都在一起说"今年外贸不好做"，就会很受影响。其实可以想一下，9-10月份就是外贸旺季了，如果你7-8月份觉得是淡季就不开发客户，而你的同行都在努力开发积累客户，那到了出单旺季的时候，这样怎么可能竞争得过努力的同行...
二、如何应对外贸淡季
外贸诚然有淡季，但是我们做业务的状态不能放松。下面分享一下我个人认为外贸淡季应该做的一些事情：
- 确认在跟进客户的休假安排
- 让重要客户留下备用联系方式
- 提前确认生产订单细节
- 尝试在客户休假前促成订单
- 利用这段时间学习提升业务能力
三、外贸客户开发方法分享
这里分享14种有效的外贸客户开发方法：
- B2B平台开发
- 参加国际展会
- Google关键词搜索
- Google地图开发
- LinkedIn开发
- 展会官网开发
- 国际采购网
- 海关数据分析
- Skype开发
- WhatsApp营销
- 国外招聘网站
- 社交媒体营销
- 黄页名录开发
- 独立站引流
其实不需要都精通，真正做业务好的人，精通3个左右的客户开发渠道就不愁没有客户了。如果觉得手工开发见效慢的话，启用一些工具也是可以的。
Time flies like an arrow, and in the blink of an eye, we're already in the second half of 2024. Looking at the performance goals set at the beginning of the year, I can't help but fall into deep thought, wondering where all the time has gone.
1. Is the foreign trade off-season really that slow?
Many foreign trade colleagues have recently reported that European and American clients seem to have disappeared, with conversations suddenly stopping. Don't worry - they're probably just on vacation. July and August are traditionally the off-season for foreign trade, as this is when most European and American clients take their collective vacations.
Market analysis shows that while July-August is indeed the peak vacation period, not everyone is on vacation the entire time. Even during vacations, companies usually arrange for rotating staff coverage. So we shouldn't relax our business efforts just because it's the off-season.
The key to foreign trade is maintaining the right mindset. When many people start saying "foreign trade is difficult this year," it's easy to be influenced. But consider this: September-October is the peak season. If you stop developing clients during July-August while your competitors continue working hard, how can you possibly compete when the busy season arrives?
2. How to handle the foreign trade off-season
While there is indeed an off-season in foreign trade, we shouldn't relax our business efforts. Here are some things you should do during the off-season:
- Confirm vacation schedules with current clients
- Get alternative contact methods from important clients
- Finalize production order details in advance
- Try to close deals before clients go on vacation
- Use this time to improve your professional skills
3. Foreign trade client development methods
Here are 14 effective methods for developing foreign trade clients:
- B2B platform development
- Participating in international exhibitions
- Google keyword searches
- Google Maps development
- LinkedIn development
- Exhibition website development
- International procurement networks
- Customs data analysis
- Skype development
- WhatsApp marketing
- Foreign recruitment websites
- Social media marketing
- Yellow pages directories
- Independent website traffic generation
You don't need to master all methods. Those who excel in foreign trade usually master about 3 client development channels. If manual development seems slow, consider using some tools to assist.
