超牛的宜良SEO推广：谷歌优化关键词挖掘与SEM推广成本控制策略

超牛的宜良SEO推广：谷歌优化关键词挖掘与SEM推广成本控制策略

Yiliang SEO Promotion: Google Optimization Keyword Research & SEM Cost Control Strategies

来源：百度营销服务联络中心（ID：baiduyingxiaocc）

Source: Baidu Marketing Service Center (ID: baiduyingxiaocc)

相信大多数企业主，对于线上营销最关心的就是成本和效果。在SEM投放中，这俩点也是永远绕不开的问题：

Most business owners are primarily concerned about cost and effectiveness in online marketing. In SEM campaigns, these two factors are always unavoidable issues:

"成本高了，为什么效果不见好？"

"Why isn't the performance good despite high costs?"

"为什么成本降不下来？"

"Why can't we reduce the costs?"

想要拉低成本，单靠降低出价并不能解决问题，很多时候降低出价反而导致流量降低，效果更差。今天，我将为大家介绍一套"如何降低SEM推广成本"的方法，区别CPC和OCPC给予优化思路，帮助大家实现降本增效。

Simply lowering bids won't solve the problem of reducing costs. In many cases, lowering bids leads to decreased traffic and worse performance. Today, I'll introduce a set of methods for "how to reduce SEM promotion costs," providing optimization strategies for both CPC and OCPC to help achieve cost reduction and efficiency improvement.

CPC出价优化策略 | CPC Bidding Optimization Strategies

01 排查账户基础设置 | Check Basic Account Settings

① 地域、时段设置 | Location and Time Settings

CPC模式下成本过高，可能是由于流量不精准，有线索难成交。建议删掉无关地域、低价值时段，若经常出现无关地域搜索流量，而且带不来转化，可以关闭"该地区内或搜索意图在该地区的所有用户"，改为"该地区内的所有用户"。

High costs in CPC mode may be due to inaccurate traffic with difficult-to-convert leads. It's recommended to delete irrelevant locations and low-value time slots. If irrelevant location search traffic frequently appears without conversions, you can turn off "all users in or searching for this area" and switch to "all users in this area."

② 排查关键词设置 | Check Keyword Settings

除了排查关键词是否精准，是否与所推广的业务强相关之外，建议同步关注词数量是否足够，每日/每周预算是否能平稳消费完。

In addition to checking if keywords are accurate and strongly related to the promoted business, it's recommended to also pay attention to whether the number of keywords is sufficient and whether the daily/weekly budget can be steadily consumed.

02 优化创意 | Optimize Ad Creatives

因为CPC出价是点击计费，如果出现成本过高，可考虑是否因为创意、落地页相关性差或质量不佳，导致客户点击广告后未转化。

Since CPC bidding is click-based, if costs are too high, consider whether poor ad creatives or landing page relevance/quality leads to clicks without conversions.

03 优化落地页 | Optimize Landing Pages

最基础要保证页面打开流畅，很多广告主网站打开速度缓慢，导致线索严重流失。

The most basic requirement is to ensure smooth page loading. Many advertisers' websites load slowly, causing serious lead loss.

OCPC出价优化策略 | OCPC Bidding Optimization Strategies

OCPC模式下成本过高，首先排查以上内容（账户设置、创意、落地页），同时关注转化目标是否符合行业情况，点击次数是否符合预期。

If costs are too high in OCPC mode, first check the above content (account settings, creatives, landing pages), while also paying attention to whether conversion goals match industry standards and if click counts meet expectations.

以上就是我的优化思路，如果大家也有遇到成本飙升的问题，不妨按照上面的方法尝试一下，希望对大家有所帮助~

These are my optimization ideas. If you're also experiencing soaring costs, try the methods above - I hope they help!